Most people don't use quotes. Affiliate home based business come back with less than 1 million (i got 775,000) in Google and that's good. In fact i see a article from buzzle.com article directory above the fold on the first page so it looks like you could rank well with longer-tail key phrases.
I don't know what your planing but the term is general and that leads me to believe the "site" will cover a lot of different affil opportunities to make money from home or how do be and affiliate marketer.
With that said I'll jump of the cliff and make some suggestions.
In general this is what I've discovered works.
- Your keyword/phrase is in your domain name.
- Your keyword/phrase is in your title tag for you landing page
- Article titles have secondary keywords like "internet" "online" "clickbank" "Opportunity" "list building for affiliate marketers" and/or specific niches of affil. programs like "Weight loss" Baking" "Flowers" etc.
- The title tag of the individual pages have it's title and the main keyword/phrase as a suffix. This is easy with a blog...look at the site in my sig, click on a post and look at the title at the top of the browser.
- Description and keyword tags aren't all that important but I've been found on Google with them so why leave them out. You duplicate the keywords of the particular page and main keywords in that field as well as write a description which duplicates that particular pages keywords. The keyword you use in the keyword META are the same as your "tags". Don't make the list to long because engines only pay attention to set number of characters in the METAs and the rest are ignored.
- Whatever the main keywords are for the particular page should be in the first paragraph and a few times in the article. DON"T stress about "keyword density". As you write the article or page content the keywords will flow naturally.
Lets say you have a site that sells flowers and has an 2-tier affil program you want to promote. You write an article about Valentin's day and your keywords become "Valentines day flowers" "valentines day", "buy or sell valentine flowers online", "deliver valentine flowers". You super duper targeted key phrase is something like "Valentine's day flowers affiliate program" or "flowers affiliate program". Your tile could be something like "Best sites for selling flowers as an affiliate"--corny, but you get the point.
Your tags mirror your keyword but be selective..."valentine flowers online" "valentines day flowers" or whatever the page or article is really about.
You can see that you cover most bases with the above suggestions for a niche. Be careful the wider the range of keywords the LESS targeted and presold the traffic becomes.
Don't stress to much over how many or how often or picking the "right" keywords in the beginning. Get a list that fits your site. Use them and check your stats to see how you were found on Google. You will see all kind of phrases you would have never thought of and that become a source for new article and new keywords. This process is on going.
That's basically all there is to on-page SEO. Off-page SEO is all about backlinks. Search engines are becoming less and less important for traffic. They still count but the traffic is coming from web2.0 and social media sites. see this post:
http://www.websitebabble.com/search-....html#post8390
and watch the videos. A few good articles bookmarked on stumble upon will get you a flood of traffic as most will tell you.
--Mike