Capture Page? Yes or No?

hjgauthier · #1 (**permalink**) 07-16-2007, 11:25 PM

Are you using the webpage given to you by the affiliate marketers, whose affiliate marketing programs you have joined, only, or do you do something else with a capture page of some sort, and what is it you do?

thanks,
Hubert

lisa · #2 (**permalink**) 07-17-2007, 10:33 AM

I usually always write a review on my own site and then link to the merchant within the article. I rarely promote the affiliate page directly.

hjgauthier · #3 (**permalink**) 07-17-2007, 11:44 PM

Quote:

Originally Posted by lisa

I usually always write a review on my own site and then link to the merchant within the article. I rarely promote the affiliate page directly.

So Lisa,
You write a review of the page you are about to send them to. Interestine idea. Do you ad a form for them to sign up for something to get their before you send them to the affiliate page?

Thanks,
Hubert

lisa · #4 (**permalink**) 07-18-2007, 08:43 AM

Not a review of the page, but a review of the product. No I don't usually add a form.

hjgauthier · #5 (**permalink**) 07-18-2007, 11:16 PM

Quote:

Originally Posted by lisa

Not a review of the page, but a review of the product. No I don't usually add a form.

Lisa,
Are you promoting the product through advertising to strangers or with a list of contacts you already have? If using advertising to people not on your list, do you have a way of adding them to your list or do you just let them go directly to the affiliate host without adding them to your list?

Thanks,
Hubert

lisa · #6 (**permalink**) 07-19-2007, 06:43 AM

No, I don't use a mailing list. I just promote them to the folks who find my site in the search engines.

hjgauthier · #7 (**permalink**) 07-20-2007, 03:08 AM

Quote:

Originally Posted by lisa

No, I don't use a mailing list. I just promote them to the folks who find my site in the search engines.

So does that mean that once they read the ad they are sent directly to the affiliate hosts page without getting their contact information?

Hubert

lisa · #8 (**permalink**) 07-20-2007, 02:34 PM

Yep, you got it. Collecting email addresses has never worked for me. Not saying it's not good because many people use this to their advantage and it's an excellent way to boost your revenue. I've just never found the right spin with my particular audience.

hjgauthier · #9 (**permalink**) 07-24-2007, 10:38 PM

Lisa,
I am curious as to your audience. What is your audience that is different from other audiences?
Hubert

lisa · #10 (**permalink**) 07-25-2007, 08:52 AM

Depends on my site. For my fitness site, it's people who want to lose weight. For my web hosting site it's people who want to create websites. I use the same method for any site I create.

Success with affiliate programs is all about this...

1) Finding a niche and understanding the people's needs.
2) Communicate with them in a way that is helpful without trying to over sell. 3) Make recommendations and show that you use the product

Doing this builds your credibility no matter what the topic of your site is and no matter who your audience is.

hjgauthier · #11 (**permalink**) 07-30-2007, 11:03 AM

Quote:

Originally Posted by lisa

Depends on my site. For my fitness site, it's people who want to lose weight. For my web hosting site it's people who want to create websites. I use the same method for any site I create.

Success with affiliate programs is all about this...

1) Finding a niche and understanding the people's needs.
2) Communicate with them in a way that is helpful without trying to over sell. 3) Make recommendations and show that you use the product

Doing this builds your credibility no matter what the topic of your site is and no matter who your audience is.

Lisa,

mmmmm? It seems that those people in weight loss and web hosting would want more information that you could provide and would sign up on your capture page. Also, while building credibility, and relationships I assume, having them on a personal list would give you a better way of building that relationship.

Just my thinking,
Hubert

lisa · #12 (**permalink**) 07-30-2007, 02:04 PM

Hubert

Oh I totally agree. The issue wasn't that I had trouble building my list... in fact i had thousands of emails on my list at one time but with my web hosting site, the issue I ran into was that there were so many different website needs and people were at so many different levels that it was difficult to target my newsletter. And I was too lazy to segment my list and take the time to perfect it.

hjgauthier · #13 (**permalink**) 08-06-2007, 01:17 AM

Quote:

Originally Posted by lisa

Depends on my site. For my fitness site, it's people who want to lose weight. For my web hosting site it's people who want to create websites. I use the same method for any site I create.

Success with affiliate programs is all about this...

1) Finding a niche and understanding the people's needs.
2) Communicate with them in a way that is helpful without trying to over sell. 3) Make recommendations and show that you use the product

Doing this builds your credibility no matter what the topic of your site is and no matter who your audience is.

Lisa,
So what process would you go through to find the niche and the needs within that niche? And what do you look for as to the line between "helpful communication" and "overselling?" If what you have will be helpful, and you hold back so as to not oversell you maybe cheating them a little by under "selling" an not get the benefit of what you have to offer them?

Hubert

lisa · #14 (**permalink**) 08-06-2007, 08:45 AM

Quote:

Originally Posted by hjgauthier

Lisa,
So what process would you go through to find the niche and the needs within that niche? And what do you look for as to the line between "helpful communication" and "overselling?" If what you have will be helpful, and you hold back so as to not oversell you maybe cheating them a little by under "selling" an not get the benefit of what you have to offer them?

Hubert

Very good questions and I think that's a problem many people have. If you are trying to promote something it's best to start the article out with some useful information.

For example, let's say you are promoting one of those keyword tools that help people find profitable niches. You'd first start off by telling your audience the importance of finding good keywords. Do some research and explain to them what numbers are best and how important it is to be ranked on the first page in Google, etc. Inform them without mentioning the product so by the time you get to the recommendation they understand why they need such a tool.

So at the end of the article you make a nice recommendation. And if you use the product, all the better because you can give personal benefits of why you like it.

What is happening here is that you are giving your visitors helpful information first and they'll appreciate that. Then by the time they get to the recommendation it will make sense to them exactly how this product will fit their needs and they are more likely to consider buying.

Now of course there are other variables. You have to make sure this is a product your audience would really value. If you can't seem to make sales then maybe you are off base on selecting products of interest.

When I first started 2createawebsite, I kept promoting "how to make money online with a website" products and didn't make a sale because most people were coming to my site looking for a free host or a cheap host. So once I started offering different products that match my audience's needs, my sales increased. You have to know your audience.

Also, every page on your site should not attempt to sell products. Some pages should just be information. That way when your visitors are browsing they are not getting the impression you are just trying to get them to buy something on every single page.

And keep in mind this technique may be considered as underselling to some but you'll get a lot more sales than just coming across and saying "Buy this product now!"

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