Pinterest (& similar social media): "Face image & Name" -or- "Biz logo"
Hi fellow Babblers,
I have carried quite a few searches on this forum, Google, and other places like Amy Porterfield's site, but haven't really found the answer I'm looking for.
I have been told by (or rather, read the material of) so many marketers - that a real face and name is more effective for marketing, than an invented faceless logo and company name - And that it creates the brand on One, which is You.
I have set up a Pinterest account, and a Twitter and Facebook accounts some time ago... and a Google+ account very recently.
... I have read that it is a good idea to convert your Pinterest personal account into a Business one: http://www.thesocialcraft.com/social...iness-account/
... In this process I'm asked to:
select Business type from a dropdown menu
enter Contact name
enter Email address
... and to be shown publically:
enter Business name
enter About paragraph text
enter Website URL
The questions seem to be prompting me to create a "less personal" presence on Pinterest.
Q. Please can you tell me... do you think it will weaken my marketing power, if I stop using my face (instead of biz logo) and name (instead of biz/website name)?
I suppose this question could also be relevant to FB Pages, Twitter and other similar social sites.
Any feedback would be greatly appreciated.
Thanks for reading
That's always a tough one and a good question. People definitely connect more with people than logos, but using your logo can also help with branding. I tend to use my face more often than not because I like the personal approach better (especially since everything is so social now), but I definitely see the argument for using a logo too.
Originally Posted by lisa
I guess I will have to experiment with some different images, and gauge the best approach from there.
... I think if you're already a big established brand, like 'Mercedes' or 'Armani' etc, no one wants to see the face and name of the CEO, people will both expect and want to see the brand.
Tho I think if you're smaller, or nobody knows who you are, it's going to be better to use your name and face, as it's probably going to be easier to turn this into your own brand. I think to get a logo and company name catch on like wildfire, you have to come up with something short and incredibly catchy... but the trouble with this, is that the .COM domain will probably not be available for the name of your choosing.
I think to use a name which has nothing to do with your niche, in the hope that it's funkiness or quirkiness will catch on, is probably going to be very hard. Off the top of my head, brands that -at first- sound like they have nothing to do with the niche, only take off if they have an enormous marketing budget behind them (or at least, can do something that no one else can). Example; a credit card called 'Egg', or a search engine called 'Google', etc.
Thanks for getting back to me anyway
Last edited by Toby; 09-04-2013 at 03:34 PM.
Reason: re-write sentence
Completely agree about the big brands vs. smaller ones. Great point. It would be weird to see a random Joe's face posting on the FB page for Mercedes. LOL And also, when your site is new and you're trying to build trust, it's important for people to know there is a PERSON behind the site.
Last edited by Toby; 09-07-2013 at 08:54 AM.