I have one question, how much market research did you do before you offered your product online.
- If you did do thorough market research, does your results show that the product your offering is in high demand?
- If your type of product is in high demand, then what is the competition like?
- If there is a high amount of competition in your products market, what tangible advantages does your product have over your competitors?
- Does your product provide greater value or sought after features over your competitors products?
- Have you studied the marketing campaigns and strategies of your competitors?
- Do you know what keywords your competitors are using and are there any underutilized keywords?
These are just a few very important questions that you should ask yourself before your even consider jumping into a market.
Just looking at your website, I get the feeling your site is not optimized.
It's a great idea to target free traffic methods such as search engine promotion before PPC as the optimization of your site will greatly reduce your Pay Per Click costs. Also once you have search engine traffic you get a much better idea about your market and visitors through Google Analytics.
The most important step in building any business whether it be online or offline is market research.
SEO is one of my strong suits and I have some really funky Black Voodoo SEO software that I use so if you want some more tips feel free to PM me!
Good Luck
John