Since you asked me to respond back to your response...
First, as you pointed out yourself:
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I haven't bought it myself...and I know that goes against many people's rules
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How do you really know the quality of this work if you haven't even read it? If I were to offer a product like this, or of any kind, I would research carefully by getting reviews and asking on various forums, etc., for recommendations. Then I would buy and compare the top two or three. Only then would I choose to sell one.
With this process I would be able to personalize my sales page in at least two or three spots with comments like, "I found the discussion on .....to be one of the most helpful I have read anywhere." This sense of reality in your recommendation is what gets people to click through to the product. It is one thing to get people to your page. It is another to get them to go further.
Second, I still would have a problem associating myself with someone who does business as this site does. If everything on their site is truthful, my apologies, but it does not sound believable. For example, just today they say:
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I will only offer this program to 5 more participants! After which time, Our How to start a Rap Record Label Guide will no longer be available.
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According to them, the recording folks are so flooded with business from people using their system they have to limit sales of their book! Perhaps we should just send all the GM folks over there for jobs and save the country from a big expense bailing out the car industry. Just being facetious, but I think you get the point. If this is true you are wasting your time trying to sell a book that will probably be off the market before the day is over.
If the ebook really is good, after you check it out personally, and if you still want to sell it for that reason (from personal knowledge), I would put a caveat on my page. Something like: the publishers of this book employ some "high pressure" sales terminology in their promotion for this book which I would not use myself, but the content of the book is excellent so I do recommend it as being the best I have found."
Your own reputation is more important than any temporary sales you may make from one product. In the long run it is your integrity that will produce results. The truth is, honest comments like this can build sales not hurt them, so don't think it would be harmful, either. Pointing out any weakness in a product can be as helpful as pointing out strengths. In truth, it is always better for them to know beforehand than after they buy if you want customer satisfaction.
One of the strengths of Lisa's work is a good example. If SBI does not seem appropriate for some potential buyers she warns them off by pointing out that it might not be the best product for their needs. This only increases her recommendations for many others and builds her reputation for all of her projects.