An SBIer's Request for a Site Review
I'm a newbie trying my hand at generating some additional income with a small business website. I learned about SBI through 2CreateAWebsite and started my journey with them because I needed the education.
The look and feel of the site isn't as clean and modern as I'd prefer but it's ok considering it is my first time coding. I used the SBI templates and tried my best to modernize the look (will have to figure out how to switch the template to something like WordPress at a later time - sigh).
For now my focus is traffic. I'm currently getting:
Daily Unique Visitors - 165
Daily Visitors - 279
Monthly Unique Visitors - 5135
Monthly Visitors - 8669
For Sep (so far):
Daily Unique Visitors - 221
Daily Visitors - 232
Monthly Unique Visitors - 1997
Monthly Visitors - 2915
I'm answering questions on Yahoo Answers which has created some traffic but not sure where else to involve myself to build credibility. SBI has a Value Exchange program to help with link exchanging but I'm not getting any matches.
I've also started with Google Adsense which is generating about $1.50-$2.00 daily.
I'd like some honest feedback on various aspects of the site. Including but not limited to the things I list for feedback (as there may be things I fail to consider).
Please review the site and advise how it can be improved to generate more traffic.
Looking for feedback on the following and whatever else may be of help:
- Look & Feel
- Organization & Flow
- Ad Placement
The Site: http://www.simply-fun-games.com/index.html#.Ui9wdZL2YrU
(Don't know why there are all those letters and numbers at the end. Really dislike it. Perhaps someone also advise how to get rid of that so the site is just simply-fun-games.com)
I like your bold, fun header. It looks a tad bit distorted though so you might want to check on the quality. It's noticeable on the pink shoes and your text.
I think the site would be much easier to read with a larger font size and two columns will allow you to spread things out.
I'm not a fan of the GoDaddy ad hitting me in the face at the start of the content. To me it distracts from your article a bit. I'm guessing it's there because it converts best but at this point do you want people clicking away for a few cents before they even read your article? I guess it depends on your goal.
I do like your choice of colors -- fitting for a site about gaming.
Looks like you are building up some traffic, good for you! Do you do anything with social media at all?
Thanks for taking the time to review my site and provide a response.
Header: I don't have a photo editor so I made the header in PowerPoint. I do see the distortion you are referring to and will try my hand at re-creating the header in one of the free online editors (found one at Pixlr.com).
Font & Columns: I've always been concerned that the site may appear a bit text heavy but didn't consider spreading the text by making the site 2 columns. I got the impression that 3 column sites worked better for monetization. Truth be told, I really don't have much in my 3rd column so.. Looking at other sites I do see where my font is a little small.
Adsense: As for the adsense at the beginning of the content, SBI seems to suggest it is a good location for earnings. My goal is to create a good balance between visitor appeal and conversion. I guess I need to allow the content to be priority and that in turn will eventually lead to more conversion.
Social Media: I have opened a Facebook, Twitter, Pinterest and Google+ account. Not getting any likes or interaction from most of them. Getting a few repins on Pinterest weekly but no followers.
I've watched one of your videos where you speak about using social media to engage and get people talking but... I'm not sure how to kick things off. Do I just keep posting things and pretend that I'm not hearing crickets and eventually I'll start hearing people?
I'd like to get people to share videos and photos of there events and start some conversations but I'm sure how to get that social media ball rolling.
Clean Domain: Oh yeah, do you know how I can remove the extra characters from my domain? Not sure why they are there but I feel people may see that and feel the site is sketchy.
Hmmm.... Not sure what to make about those extra characters. At first I thought it was your browser but I got it too. Did you ask SiteSell about that?
Regarding social media, have you ever tried posting photos instead of just text? I get WAAAAY better engagement when I post images. And they can be funny image related to your niche. Or use Pixlr to create a funny saying that is related to board games.
How many FB followers do you have? Keep in mind only 15% of people see your content on average so if you have a small amount of fans it can be slow in the beginning. My advice is to only focus on one platform at first instead of overwhelming yourself trying to master everything. That doesn't mean you can't post to all of them but just focus your heavy marketing to one at first.
No, haven't ask SiteSell about it. Thought it was a browser issue. Will post an inquiry in their forum.
Sad to say but... I have 0 followers. I have been trying to hit all the media flatforms as it felt necessary. I guess I'll focus on just FB for now and keep posting text, images, etc. to the crickets until somebody speaks back or decides to become a follower.
I think I really need to put myself out there a bit more but with my niche I'm not sure where else to get involved. Yahoo Answers has brought in some traffic but I feel I need to do more. I'm just unsure where the communities for my niche are located.
Let me ask you this. Who is your core audience? Hard core gamers? Families looking to play games causally? What is the demand like for the various game searches? I ask because I would imagine most people would type in the specific games right?
My audience is people who are looking for fun entertainment ideas for various parties and events. So that would be people of all ages.
The site provides game ideas for showers, birthday parties, slumber parties, dinner parties, outdoor & indoor events, bible game ideas for youth leaders and Sunday school teachers, etc. Just various game ideas that enhance a party or event for people who are looking entertainment options.
Again, I'm answering these sort of questions on Yahoo Answers (and getting some best answer votes) but feel the need to involve myself elsewhere. I just don't know where.
With games being such a social kind of activity, I can see your FB page going over big if you can drum up some activity. How are you promoting it? I'm assuming you have it linked on your page.
Also, in the TNT section of SiteSell they have a section on promoting your page. http://sbitips.sitesell.com/#FACEBOOK One of the suggestions is buying ads but I wouldn't do that unless you have a monetization strategy.
For example, say you have an ebook you want to sell. You could give away part of it for free from your FB page in exchange for an email. So when you advertise, you are building up your email list.
Do you have anything to offer? That's a good way to drive people in. Dangle that freebie in front of their face.
<!-- ShareThis Bar -->
I bet that is what creates the weird url. Try changing "doNotHash" to true and see what happens
brother that script is for sharethis buttons..
Originally Posted by LightsOut
Thanks for looking into the matter. I've changed the doNotHash to true but the odd characters have not been removed.
Not sure what the doNotHash is about but.. should I change it back to false? Do you know what else might be the problem?
Originally Posted by Lissa
Ok I double checked with the API of ShareThis. Try changing your script there to this:
NOTE: Remember to include your publisher key.
Last edited by LightsOut; 09-21-2013 at 04:40 AM.
so nice of you Lights..good research
Originally Posted by LightsOut
Myself .. I am not a big fan of large headers. Large headers can look cool, but they hurt usability since users have to scroll down on every page before they get to the content.
If someone is using a small tablet...all they will see is header. Large header also push your ads down the page.
We each have our preference, but after reading a few usability books (Don't Make Me Think.... is a good book), I have been putting less emphasis on "looks good", and more on usability.
Just noticed something else. Your Adsense ads looks too much like your navigation, and they are very close to your navigation. I almost clicked on them by mistake ... and I am a webmaster.
This is likely against Adsense terms and conditions.
The following is directly from the Adsense Policy page. Listing things that are not allowed.
Format ads so that they become indistinguishable from other content on that page.
Format site content so that it is difficult to distinguish it from ads.
If Google notices.... they may terminate your account