A few thoughts...
Overall a very attractive site and contains a lot of information. I would think that anyone who planned to visit there would want to check out your site if they know about it.
There are a few things I notice that I think might be of help in getting more profit from the site.
First, I would focus on getting local advertisements placed by some of the businesses you write about. Perhaps even groups like the Chamber, etc. And that group, hopefully, would feature your website in some of their promotion material to get people more interested in the community.
Next, there are some things you could do to improve navigation. Your bar is good, but if you just think like someone who has never been to your site and try to find your way around you will notice things.
For example, on the page Victoria BC Restaurants you see information about only two restaurants, then ads. It is very easy to miss the links below to all the others. In fact I did completely on my first look at the page. I would move that info up or at least make it larger. It probably does need to be located higher because seeing the mass of ads many people would not read further thinking that was the end of any text. Those links and text do get lost in the end material.
Others with more marketing online experience might be a better authority on this, but I find the Google ads breaking up text to be a little distractive. If the middle ones were on the right side I would like the layout better, I think.
Finally, I would get a different pic than that green soup. It sure doesn't look too appetizing to me! (Personal taste)
You have done a lot of good work here. I really like the site and don't see why it shouldn't perform well for you. Perhaps the greatest need of all is working on getting hits. Have you used statistical programs to watch the number of visitors and looked at click ratios? That would tell you where your greatest need is.
Good Success!
James
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