I did it!!! I finally jumped on the SBI bandwagon!! Thank you Lisa and all here that have convinced ne that this is the best way to go.

Now the real questions start...lol

Can anyone explain to me or describe their own experience with Brainstorm it?

If I have a concept that has a demand of 26,749 a supply of 6070 and profit of 4407, are these good numbers to base my site on?

Or,

If I have a demand of 4730 a supply of 987 abd a profit of 4792, is this a better "niche" to get into.

And Lastly,

If I have a demand of 42,840 a supply of 56,913 and a profit of 753, would this be a large enough profit number to start with?

I guess the real question is what are the ideal numbers to indicate a good starting point?

I am trying not to get to wrapped up in the "numbers" but I an looking for a guideline from those that have been through the process.

Thanks,
Bob

Yay!!! Congrats!!! It's been awhile since I've used that for my site concept so I'm sure the advice on the numbers has changed since 2005. If I remember correctly doesn't SBI! give you a starting point or an example in The Action Guide?

But I do remember this. The profitability number by itself means nothing. The "4782" number you just gave is relative to the other PI numbers listed. So if your PI is 4782 and the next highest number for your other keywords is 200 then that's a GREAT Profitability Index. But if your other PI numbers are slightly below that then it's not as good (by comparison). So that number is definitely relative to the other research you've done. So giving us one PI is not very helpful. (I think I remembered that right)

Hopefully someone who has gone thru this process recently can share more advice. I know BI has been updated several times since 2005.

__________________
Don't put the cart before the horse.
Plan your website, then create it.

Your Free Guide to Starting a Website
http://www.ThePerfectSiteGuide.com



My Latest Blog Post:
Stop Wasting Time on Worthless Techniques

The first two would both be good choices. The difference between them
is the broadness or narrowness of the niche. The first one is a broader
niche, which means it will take longer to hit the top 2 pages for your
site concept keyword. A narrower niche can go up faster.

However, the broader niche has more demand, so long term, it is likely
to be more profitable. It may have more ways to monetize too.

The are two other things that are important in choosing your niche.
Which one is more exciting to you? To write from 100-200 pages, you
need to be very interested in the topic, otherwise it will become a chore.

The other thing is the secondary keywords. When you look at your brainstorm it numbers, you can press on the demand column. That will move the kekywords so that everything is in order of demand from highest to lowest.

Your site concept would be the highest, as the seed word. The keywords
below that should have at least 10 words or phrases with demand of
around 1000 or more. They should be words you can use for your T2 or navigation bar sections. Then the lower ones should have a bunch at 100 or higher for your T3 pages. Do they look like they would make good sections?
Can you visualize which Navigation bar they would go under?

The third one has more supply than demand. That means more people have
information out there than there are people searching for that information.
Those are sometimes very profitable, but to beat the other 56,000 sites
will take a while. The general thought is to look for a minimum profitability
of 1000, but it's not set in stone.

Hope this helps.

Kathy

P.S. Congratulations & Welcome

Thank You for the response Kathy.

I am following your thoughts on this but my question would pertain to the seed word. It is my understanding that the seed word or site concept should be based on a high demand. The goal may not be to get to the top of the heap for that keyword alone (although that would be great) but rather be highly ranked for your tier 2 and tier 3 words and the seed or concept will follow in time as traffic and reputation is built.

The highly competative seed word may never get a page 1 rank but if the tier 2 and tier 3 pages are strong, the site as a whole will rank high and traffic will follow.

In my 3rd example, the supply is high but so are the monetization options and it also happens to be my main hobby and passion so page building will be much easier. Also, the supply is still under the 80,000 sweet spot number that is given in the action guide.

I could also write about the other 2 but not nearly as easy as the 3rd.

Am I correct in assuming that all these things should be taken into consideration in choosing my concept?

All of this is a bit confusing, I read different ideas in the SBI forums but I am starting to get the big picture and trying to think this through before I move on to the site itself.

I think you have the idea pretty well. If your passion is the 3rd, then
you should evaluate the competition (top 20 sites in the niche) and
see if you think you can provide something they don't.

It's always best to go with your passion. It does meet the action guide in
being under 80,000. Just be sure it's not too broad to cover in a reasonable
amount of time.

I started my site in August 08, so I have some experience, but not
a full year yet. I can tell you that I've read some SBI'er's saying that
the most profitable niches have more competition. I've also seen Ken
say that too broad of a niche is a problem. You have to use your
own knowledge of the field, your assessment of the future potential for
growth in demand, and the assessment of your competition. Follow your gut. Many times people find a spin or angle that is unique, and it works well.
Even with a lot of competition.

I will say that I am impressed that you are approaching this with good analysis, and I think you have the insight to make a good decision.

And yes, the 3rd tier push up the 2nd tier, and then those push up the
site concept. As long as you have lots of pages in the top 10 you will
do fine. You are correct, the home page is not the only page that brings traffic.

Kathy,

I do believe I am "Getting" it!!!! I can over analyze sometimes but in this case I think that is a good thing. As I put together my "road map" I am searching and researching for better keywords and getting rid of those that don't fit with the overall plan. The monetization potential for this concept is great but the most important thing as I see it is the fact that I can sit down and start to write content easily and naturally. I think that this will reflect in my "voice" and in the long run build trust and respect from my readers. It would be great to make some money but that is not the main focus of this for me.

Research + passion + fun = success

Thanks again,
Bob

Excellent advice, Kathy. And Bob, that formula you wrote down is right on! If you're researching something and the numbers are pretty similar (or not far off from the recommendations), as a general rule, I'd say choose the one that you're most passionate about.

__________________
Don't put the cart before the horse.
Plan your website, then create it.

Your Free Guide to Starting a Website
http://www.ThePerfectSiteGuide.com



My Latest Blog Post:
Stop Wasting Time on Worthless Techniques