Why are BI! and Google's Adwords Search Tool so different?

NewMama · #1 (**permalink**) 06-13-2008, 08:01 AM

Hello everyone,

I get very different results depending on which one I enter a keyword into. Usually, they are opposite! If something looks very promising in BI!, then it doesn't look so promising in Google's results. Do you have any idea why that happens? Is BI! the one to trust?

Thank you!

lisa · #2 (**permalink**) 06-13-2008, 09:35 AM

Do you mean for the supply or demand?

NewMama · #3 (**permalink**) 06-13-2008, 12:14 PM

Lisa,

From my experience, both are different! I ran something in BI! last night and it had very high demand and low supply, but ran it through Google this morning and it had very high advertiser competition and average search volume.

ssmorgan · #4 (**permalink**) 06-13-2008, 01:04 PM

Quote:

Originally Posted by NewMama

Lisa,

From my experience, both are different! I ran something in BI! last night and it had very high demand and low supply, but ran it through Google this morning and it had very high advertiser competition and average search volume.

Advertiser competition reflects how many people are bidding on that keyword to have their show on Google Adwords. It does not reflect "supply" - because supply reflects the natural listings, not ads.

I would say if you have a high advertiser competition, even average demand, and low supply... you've got a winner keyword to target!

As you know, different tools use various methods to measure keyword search volume. It could be the time. For example, one could be looking at last month's data, another could be taking the annual average per month.

Hope this helps a little.

lisa · #5 (**permalink**) 06-13-2008, 01:14 PM

Great answer Sherif. My guess would be what Sherif said, perhaps the tool is behind with the updates. If the numbers are drastically different then I would contact SiteSell support to get a more definite answer.

NewMama · #6 (**permalink**) 06-13-2008, 01:41 PM

Oooohhhh! I did not realize that, Sherif! That makes sense about advertiser competition vs. supply, thank you for explaining that! And you're right, Lisa, I may call support about this to look a little deeper.

Thank you!

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