How to Customize a WordPress Theme


Results 1 to 13 of 13

Thread: Important SEO point explained by Google

  1. #1
    Join Date
    Dec 2007
    Location
    Alexandria, MN USA
    Posts
    6,735

    Default Important SEO point explained by Google

    Inside today's Webmaster Blog from Google is an important point. There are two aspects of it to take note of, one is their direct statement and the other is the indirect implication which is also important.

    First, what they say is that sites should not block robots from indexing CSS and Javascript pages as many people do. They know not to put these into search returns, but if the robots don't find them they do not see your data showing "that the pages are optimized for mobile."

    Second, what this implicates indirectly (and quite obviously) is that search results do consider and rank our sites based on whether they are responsive or not. This should come as no surprise and it is something we have been discussing here for some time as important because of reader use, but this is the first time I have seen (although they may well have done it) where Google has rather clearly indicated that they are considering this in their ranking.

    I am working now on converting my largest site, moving it all into WordPress (Genesis/Prose). It is a lot of work but was important already. This is just another reason to get on with it. Making sure our sites are responsive has already become essential, but I am sure many of us have lots of work to make it happen.

    In any case, it is worth a couple of minutes to make sure that our CSS style sheet and Javascript file if we have one are being indexed.
    Good Success!

    Website: Success With Money
    "If your content doesn’t drive activity or conversations, don’t expect it to drive links." —Tom Schmitz, Search Engine Land

  2. #2
    Join Date
    Sep 2012
    Location
    Ilkeston, Derbyshire, England
    Posts
    2,050

    Default

    And site speed is a part of the mobile responsive experience - site speed even has its own category in Analytics. Mobile is a market trend that seems indisputable, I know some people resist the hassle of converting their sites but it is worth it, and not actually very difficult.

    I would also add that image size is something we need to take into account for mobile device sites. I have to remember to think about the limited processing power of those devices and make sure when I add images I scale the images before uploading, to keep the file size to a minimum. A large image with small HTML dimensions is still a large image, and this taxes the load time on mobiles.

    Think what a poor user experience it is when you have to load up a non responsive site with lots of images. I think all sites will becomer meaner and leaner in their design over the next few years, and code will be minified more like Twitter bootstrap. I think the graphic layout of sites are going to go through a Renaissance with the advent of CSS3. I have seen incredible sites built with CSS3. Being able to do what you can do with CSS3 could spell the end of tiled background gifs and teselatin patterns. That alone would make the site faster.

  3. #3
    Join Date
    Dec 2007
    Location
    Alexandria, MN USA
    Posts
    6,735

    Default

    Mobile is a market trend that seems indisputable, I know some people resist the hassle of converting their sites but it is worth it, and not actually very difficult.
    I agree with everything you say, Darren, and it sounds interesting, except for one thing. I'm not so sure about how difficult the change is for converting a site! I guess it is not so difficult at that, just a lot of work.

    I'm working on my largest site with nearly 200 pages I think, and it is quite a chore. The biggest problem is with the links. There are hundreds of them. Since pages are generated on the fly by WordPress the names cannot remain the same (with my .php extension). And the whole navigation system has to be revamped. Also, a lot of my css has to be stripped out because the theme settings replace them.

    However, though it will take me quite some time to get it all done, it still worth it because if I don't, I may as well shut down. If I only did what I really enjoy in life I would not have gotten far. Then again I will enjoy having gotten it done, when I have.
    Good Success!

    Website: Success With Money
    "If your content doesn’t drive activity or conversations, don’t expect it to drive links." —Tom Schmitz, Search Engine Land

  4. #4
    Join Date
    Apr 2007
    Posts
    15,597

    Default

    Great tips, guys. I know for one I could do better with image optimization so this is a good reminder.

  5. #5

    Default

    I'll take note of the first one, thanks for the info James!

  6. #6
    Join Date
    May 2014
    Posts
    63

    Default

    Responsive is here since separate mobile crawler. Increasing no. of smartphone users, it is Google's highest priority to serve mobile compatible website so either a independent mobile website or responsive website is the solution. If you have responsive it is necessary to show it to Google through code. Google crawler can' decide it on rendering basis.

  7. #7
    Join Date
    Jan 2015
    Location
    Mumbai
    Posts
    29

    Default

    Great tips!!! thanks for sharing mate..

  8. #8
    Join Date
    Feb 2014
    Posts
    233

    Default

    Yes, having a responsive site is a "must have" these days. Though only 35% of my total traffic is mobile, almost 70% of my shares are from mobile. Mobile users obviously share much more on my site.

    I'm currently going through the process of hiring someone to update my site by making some theme changes and other things. Though it is a responsive site, making it even more mobile friendly is one of my goals.

    As Darren said, site speed is important as well. That's why I'm upgrading my hosting to Synthesis once I get these changes implemented. I've read more stories about people receiving traffic increases from Google when they made a significant improvement to site speed.

  9. #9
    Join Date
    Sep 2012
    Location
    Ilkeston, Derbyshire, England
    Posts
    2,050

    Default

    Quote Originally Posted by Shea View Post
    I've read more stories about people receiving traffic increases from Google when they made a significant improvement to site speed.
    Are you using a CDN like CloudFlare?

  10. #10
    Join Date
    Feb 2014
    Posts
    233

    Default

    Hi Darren. Yeah, I'm using CloudFlare and it helped. I've done most everything I think I can do to speed up my site before spending more money. Quality responsive theme (Genesis), CDN, Smush-it plugin for images, and etc. The biggest obstacle seems to be the shared hosting I have from Hostgator.

    I've been happy with them for what I have received so far, but the biggest lags in my site speed are response times from them. With that and the fact that my site keeps growing traffic wise, I've decided it's time to invest in better hosting. I figure it's a small price to pay and good investment since my site is my main income source now.

  11. #11
    Join Date
    Sep 2012
    Location
    Ilkeston, Derbyshire, England
    Posts
    2,050

  12. #12
    Join Date
    Dec 2014
    Posts
    54

    Default

    Checking Cloudfare at the moment and how it affects SEO.

  13. #13
    Join Date
    Sep 2012
    Location
    Ilkeston, Derbyshire, England
    Posts
    2,050

    Default

    Quote Originally Posted by kittrad View Post
    Checking Cloudfare at the moment and how it affects SEO.
    It's not going to make a lot of difference to SEO. It will help the performance of your site but like with all things on a website, lots of variables are at play.

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •