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Thread: A $60 AdSense Click

  1. #1
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    Default A $60 AdSense Click

    One of my friends just called me and is doing back flips because he made $100 in one day with AdSense yesterday. One of his channel units got only one click and earned him $60 so that made up a good portion of it. I told him not to get used to it because that is rare! (Am I a buzz kill or what? )

    Just in case you are curious he was using a 728x90 unit and he has a finance blog. (Finance ads have some of the highest payouts.)

    Anyway, it made me wonder if AdSense was now paying for CPA (cost per action -- sort of like affiliate programs) but to my knowledge AdSense does not have CPA even though they were considering it about 8 years ago. But when I logged in to check the "Bid Types" report to make sure they hadn't added CPA, I noticed CPE. I had never seen that metric before in AdSense.

    It stands for Cost Per Engagement.

    In other words you earn when people do a number of things and that could be "viewing the ad, sharing the ad, commenting, voting, playing a game, taking a poll, etc." Just thought I'd share because I've never seen that stat before in AdSense. Not saying it's new. Just saying it's new to me.

  2. #2
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    It I got a $60 click, I would not be jumping for joy. It would scare the wits out of me. I would be wondering if there are alarm bells going off at Adsense, and someone over there will be investigating the account for unnatural clicks. But on the other hand, I suppose there is no ceiling to the price per click that advertisers can bid for.

  3. #3
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    I had a $30 click yesterday and it happens from time to time in my niche. But keep in mind, earning a lot for one or two clicks is not the same as getting click bombed and sending off alarms. If a unit happens to earn that much from a single click that just means the advertiser is paying a lot for the ad. That is different from someone getting clicked bombed and earning a lot from a bunch of fake clicks.

  4. #4
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    All keywords in Adsense are not worth only mere cents. I have seen many posts and articles on the internet dissuading people from monetizing through Adsense because "it pays very less". That is not true - they will pay you what your content(keywords) is worth and the number of clicks your keywords receive, which in turn depends on the amount of targeted traffic you get on your website. There is no hidden factor; it is simple arithmetic.

    It just so happens that the people who write about low Adsense payments have low value keywords on their sites, and in most cases low search volume and untargeted traffic. If you feel that you are being paid in cents by Adsense, check the value of the keywords that you use on your site first, then check your traffic and find out whether they are closely related to your niche or not.

    For example, quite a few keywords in consulting, insurance and technology are worth $5, $10 and above. If you use the Keyword Planner and use the "Ad Group Ideas" tab you will find groups of keywords and their values. Choose the high value groups and make content around it. There will be low value keywords on the same topic but they are useful in another way - many of them will have a high search volume and you can use them to drive traffic to your website. Once those visitors are on your site they are bound to click on the high-value keywords as well.

    Google will not penalize you if you follow the strategy above because you are using a mix of low and high value keywords i.e. you are not trying to game the system.

    On the other hand if you are in a niche where most keywords have a value of 10 cents or so you can never hope to earn well through Adsense, even if your site receives a ton of traffic.

    Which is why you need to plan your keywords(high value) AND traffic(low value/high search volume) first before you even start your website; actually even before you even buy a domain. 99% of bloggers do not plan properly before making their website, only to complain about low payments from Adsense later. You will find many members right here on this forum who have this problem.

    Since last year there has been a trend where people do not even start a website until the niche/ keywords have been tested...They make a Facebook fanpage first and drive some Facebook ad traffic to it. When they have a few hundred likes, only then do they make a website and then drive the entire traffic to it, monetizing their traffic from day one.

    If you have a tested niche and a set of keywords with high value plus some with high search volume & medium/low value, and also you also have traffic waiting on your fanpage, you can easily earn hundreds of dollars from Adsense each time you post fresh content on your site.

  5. #5
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    Default yikes, torn.

    Quote Originally Posted by lisa View Post
    One of my friends just called me and is doing back flips because he made $100 in one day with AdSense yesterday. One of his channel units got only one click and earned him $60 so that made up a good portion of it. I told him not to get used to it because that is rare! (Am I a buzz kill or what? )

    Just in case you are curious he was using a 728x90 unit and he has a finance blog. (Finance ads have some of the highest payouts.)

    Anyway, it made me wonder if AdSense was now paying for CPA (cost per action -- sort of like affiliate programs) but to my knowledge AdSense does not have CPA even though they were considering it about 8 years ago. But when I logged in to check the "Bid Types" report to make sure they hadn't added CPA, I noticed CPE. I had never seen that metric before in AdSense.

    It stands for Cost Per Engagement.

    In other words you earn when people do a number of things and that could be "viewing the ad, sharing the ad, commenting, voting, playing a game, taking a poll, etc." Just thought I'd share because I've never seen that stat before in AdSense. Not saying it's new. Just saying it's new to me.
    I just noticed I had a day in February where the earnings went astronomically high for me, then back to normal the next day. CTR: 9.97%, CPC: .85; RPM: 84.39 . My instinct was to write Google, to say, hey, was this legit. To show them I try to be (correction: AM) honest. But while Googling for how to contact them, I found some people saying that when they had done that, Google shut them down out of Adsense and punished them. Yikes. That would be terrible as you'd have no repercussions, innocent but punished anyway. What should I do? (p.s. my adsense a/c dates back 7 years to June 2007. First time I've had such a blip.)
    Last edited by Randal Oulton; 03-27-2014 at 03:41 PM.

  6. #6

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    Some keywords are much valuable. For example, they will pay top dollars for keywords like car insurance quotes or cheap auto insurance because they are action keywords and there is high competition. Furthermore, Companies' advertising budgets go up and down. For example, some companies may run out of their monthly budget at the end of the month and you will see drop in the price they will pay for clicks. If they still have a lot of money left towards the end, you could see a bidding war. So, a sudden increase in the click rates is not entirely a surprise.

    People regularly report high clicks like that but you shouldn't start counting your chickens until you start getting similar pays on a regular base. I don't know about CPE or adsense but these keywords are well tracked by advertisers. Other networks can kick you out if your traffic quality is poor. If other networks can track the quality of traffic and pay accordingly it wouldn't be surprising if Google is doing the same. I hope it keeps coming for you.
    Last edited by TCI; 04-05-2014 at 02:31 PM.
    Talking about car insurance prices, savings, insurers and coverage

  7. #7
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    Default thanks

    Quote Originally Posted by TCI View Post
    Some keywords are much valuable. For example, they will pay top dollars for keywords like car insurance quotes or cheap auto insurance because they are action keywords and there is high competition. Furthermore, Companies' advertising budgets go up and down. For example, some companies may run out of their monthly budget at the end of the month and you will see drop in the price they will pay for clicks. If they still have a lot of money left towards the end, you could see a bidding war. So, a sudden increase in the click rates is not entirely a surprise.

    People regularly report high clicks like that but you shouldn't start counting your chickens until you start getting similar pays on a regular base. I don't know about CPE or adsense but these keywords are well tracked by advertisers. Other networks can kick you out if your traffic quality is poor. If other networks can track the quality of traffic and pay accordingly it wouldn't be surprising if Google is doing the same. I hope it keeps coming for you.
    Thanks TCI, oh for sure I'm not counting on it continuing -- I just didn't wanna end up with money that wasn't rightfully mine. That must have been some ad that appeared; just wish there was a way we could tell what, lol.

  8. #8
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    This never happens to me. Maybe I should get a finance blog. Bored by the thought of it actually..

  9. #9
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    Quote Originally Posted by Spirit View Post
    This never happens to me. Maybe I should get a finance blog. Bored by the thought of it actually..
    Tell me about it.

  10. #10
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    Quote Originally Posted by Spirit View Post
    This never happens to me. Maybe I should get a finance blog. Bored by the thought of it actually..
    Quote by Lisa
    Tell me about it.
    Sounds better than you might think. The really high paying ones are for things you might not like to see on your site, things like payday loans and reverse mortgages, exactly the areas I tell people to run away from.

    There are especially high paying affiliates as well. Even the higher credit card payments go to people who sign up for the really high expense cards that I warn people to avoid. I would not run their affiliate ads.

    Still, it is important to watch for the payouts on Google Adsense as you choose your topics, especially if you want to earn much from them. Some, like finance, are better and some others very poor. However, you have to be able to offer a perspective that will draw readers and you have to like writing on your niche.
    Good Success!

    Website: Success With Money
    "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." —Maya Angelou

  11. #11
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    Default Adsense Loses Money...

    Hey Lisa,
    How's life on that end? I hope all is Gr8 and things are going well.
    ABOUT Adsense... They are always changing things up so it is wise to stay posted with their form to stay up-dated. I have known of many people lose their account and funds due to not keeping up. You are right about the CPA Adsense would lose money if they switched over to CPA. BUT I noticed that Adsense is paying on CPE but it's more of a CTR type thing. EX. The Ad pays Google .50 CPC inturn you make .25. for each click. With the CPE, you will only make a % of that .25 if they only click and not fellow through. I may be wrong but that was my take away. Hope I was of some help, somewhere. J.T. Smith

  12. #12
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    Quote Originally Posted by James View Post
    Quote Originally Posted by Spirit View Post

    Quote by Lisa


    Sounds better than you might think. The really high paying ones are for things you might not like to see on your site, things like payday loans and reverse mortgages, exactly the areas I tell people to run away from.

    There are especially high paying affiliates as well. Even the higher credit card payments go to people who sign up for the really high expense cards that I warn people to avoid. I would not run their affiliate ads.

    Still, it is important to watch for the payouts on Google Adsense as you choose your topics, especially if you want to earn much from them. Some, like finance, are better and some others very poor. However, you have to be able to offer a perspective that will draw readers and you have to like writing on your niche.
    Let me clarify, James when I said "tell me about it", I was referring to how boring that topic would be (referring to Spirit's comment about boredom).... not the earnings. My niche does very well with AdSense so no complaints. I can't imagine having a site on a topic I have no interest in. No way.

    Quote Originally Posted by jtsmithjr View Post
    Hey Lisa,
    How's life on that end? I hope all is Gr8 and things are going well.
    ABOUT Adsense... They are always changing things up so it is wise to stay posted with their form to stay up-dated. I have known of many people lose their account and funds due to not keeping up. You are right about the CPA Adsense would lose money if they switched over to CPA. BUT I noticed that Adsense is paying on CPE but it's more of a CTR type thing. EX. The Ad pays Google .50 CPC inturn you make .25. for each click. With the CPE, you will only make a % of that .25 if they only click and not fellow through. I may be wrong but that was my take away. Hope I was of some help, somewhere. J.T. Smith
    Thanks for the update. Yes, many people have lost their accounts over the last couple of years.

  13. #13
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    Let me clarify, James when I said "tell me about it", I was referring to how boring that topic would be (referring to Spirit's comment about boredom).... not the earnings.
    Yes, I caught that. A lot of it can be a bit tedious. Personally I like it although I focus primarily on helping people learn how to get in control of their money and manage it successfully rather than some of the more tedious stuff.

    However, I have picked up on a few of your thoughts about money areas from time to time and I know you have some very good attitudes and practices. Where ever you learned them (I got started with some good family models), you have learned to deal effectively with money rather than just stick your head in the sand as so many do and end up struggling with money.

    In other words, you have devoted sufficient time to the topic. You don't need a site.
    Good Success!

    Website: Success With Money
    "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." —Maya Angelou

  14. #14
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    Quote Originally Posted by James View Post
    Yes, I caught that. A lot of it can be a bit tedious. Personally I like it although I focus primarily on helping people learn how to get in control of their money and manage it successfully rather than some of the more tedious stuff.

    However, I have picked up on a few of your thoughts about money areas from time to time and I know you have some very good attitudes and practices. Where ever you learned them (I got started with some good family models), you have learned to deal effectively with money rather than just stick your head in the sand as so many do and end up struggling with money.

    In other words, you have devoted sufficient time to the topic. You don't need a site.
    Thanks James. Yep, I owe it to my dad. He was/is a great role model with managing money and I love him for those lessons as a child. I used to get a thrill out of seeing my savings pile up in my little piggy bank. Sometimes I do borderline on being overly cautious but I'd rather have that than the other way around.

    It's not just about how much you make, but what you KEEP. I have always lived below my means and when you are an entrepreneur that is even MORE important because your income is not going to be steady. Heck, even in the 9 to 5 world nothing is guaranteed.

  15. #15
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    Lisa/James, I highly recommend a book called "The Richest Man in Babylon".. I think you would both appreciate the principles outlined in it. It is the kind of book any younger members of your family would appreciate too since it uses a fictional fable narrative to illustrate the ideas of financial success.

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