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Thread: What is a good Audience Retention % on Youtube?

  1. #1
    Join Date
    Nov 2011
    Location
    St. Pete, FL
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    333

    Default What is a good Audience Retention % on Youtube?

    Obviously, I know that the closer to 100%, the better. But i'm curious as to what other people are getting, so I can get an idea of what is average, what is good, and what is very poor.

    anyone wish to share?

  2. #2
    Join Date
    Apr 2007
    Posts
    15,185

    Default

    I've had anywhere from 30% to 90% and have noticed a direct correlation with video length. Shorter videos tend to have better but of course that's not always the case. Length is only one piece of the puzzle. I've also noticed a correlation with topic. Certain topics have better retention than others so you can really learn a lot about what your subscribers want to watch. Interesting stuff!

  3. #3
    Join Date
    Nov 2011
    Location
    St. Pete, FL
    Posts
    333

    Default

    yea, i'm in the 40-75% range, which i don't think is so great, and yes, the longer videos seem, on average, to have the lower retention. That would make sense. I'm glad you made a video on the subject, because I had no idea about it beforehand.

    the vast majority of my videos, however, still do rank well for their topic and keyword. Like #1-#3, so I'm thinking that even like a 60% retention is still a good number, or there is no competition. Or both.

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