Benefits to PPC

[shealin]

Yahoo PPC is also great. You may have less impr. and click, but your CPC is much cheaper

[Multimastery]

Unless you have at least at least $500 - $1000 to play around with, I wouldn't even fool with PPC. It's a learning curve an you need some cushion to really get it going. You don't want to keep having to stop campaigns abruptly because you can't scrape up more cash. PPC is nothing to play around with, but yes it can bring you instant traffic, but just remember when the money runs out the traffic will too, so get your cash in order before you decide to play this game. Be prepared to lose and shake it off before you really get the hang of it. And by all means don't use your bill money lol...

[jassicacute]

1. Custom Budgeting – Every business has a different budget, and PPC advertising allows you to specify how much you want to spend on any given day or month. Custom budgets tailored just for your business.
2. Geo Location – Local and regional campaigns benefit the most from geographical targeting. If you have an event that is only going to be in Florida, then just target your PPC ads to Florida, and you’re set.
3. Simplicity - The interfaces on the PPC management pages has gotten numbingly easy to use. Pick a keyword, a bid price and an ad. Done.
4. 24/7 advertising – Have an online store that runs itself? Then PPC is definitely for you. Your store is open 24/7, so should your ads. Even if you’re brick & mortar, your customers search all hours of the day and night – not just during business hours.
5. Immediate Results – Setup campaign, turn it on. Done. You’re advertising, and can have clicks right now, with sales shortly after that. it doesn’t get any better than “instant on”.
6. Precision Targeting – By choosing keywords that match ads that match the final landing pages means that you can precisely match what a visitor is searching for and target to precisely the page that has what they are searching for.
7. Brand Awareness - Even without people clicking on your PPC ads, if they see your ad in the sideline, they are now aware of you. Some people will even setup ads designed not to be clicked on, but for brand awareness only. There are better ways then PPC for brand awareness though.
8. Trackability - PPC ads can easily be tracked throught the PPC interface that the search engines give you. You can track what keywords are being searched, how many clicked on your ads, and even track if they bought a product from the click.

These are but a few of the reasons to use PPC advertising in your business.

i want to know which software is better to use for tracking oue ppc campaign Google analytics or omniture. i never used omniture but wanna to go.

[mayurivirani]

PPC will offer the following benefits:

1. Pay Per Click can provide an instant traffic towards your website.
2. If you use pay per click advertising, it will give you the immediate result.
3. PPC will help you to control the amount that you want to spend for increased traffic.
4. With the PPC, you can directly go for people living in other geographical areas.
5. Pay Per Click advertising will requires very small initial investments as search engine like google do not charge a fee to place your advertisement.

[prcys]

Mostly people use PPC for getting the fast result to the site as in terms of getting the traffic. But as after getting the result once from ppc , one need to run the PPC again and has to pay again. So it is so costly for getting the result and small business can not afford it. And one thing more that when choose the PPC as the best method then be sure for the ad that is so attractive and which allow people click on ad and see inside the ad.

[Ayansarei]

Another great benefit, not mentioned, is: you choose your landing pages. If you advertise 30 products, you can have 30 dedicated landing pages. It would be hard to optimize 30 pages for SEO.

It's very nice, after all PPC is going to bit expensive.

[Ayen Mahinay]

PPC have several benefits to website like keyword ranking, site indexing, helps for page rank, site rank etc.

[brightsuntravel]

Pay-per-click advertising, also known as PPC, is a form of online advertising whereby visitors are directed to an advertiser's website after clicking on an advertisement, and the advertiser pays for each visitor on a per-click basis.

Types of Pay Per Click campaigns

1. Flat-rate PPC
2. Bid-rate PPC

Benefits of Pay-Per-Click

• Top of Form
• Small initial investment
• Set your own budget
• PPC advertising levels the playing field
• Instant gratification
• Real-time "Trackability"
• National exposure
• Increase local visibility
• Honest-to-goodness marketing

[James Colin]

why not mass delete all those useless members? I wonder..

[judith142]

PPC stand for pay per click.It is a quick and fast way to increase visitors.
It has following benefits:
Reduced cost per sale from PPC campaigns.
Increased sales from other PPC sites such as shopping comparison sites and other search engines apart from Google.
Save your time and money.

[hoangnhuquynh254]

I'm sorry but can i take a question.
I have a bit small fashion online shop. You think i'd better use PPC or a PR article to promote my new brand?

[stfore1984]

Unless you have at least at least $500 - $1000 to play around with, I wouldn't even fool with PPC. It's a learning curve an you need some cushion to really get it going. You don't want to keep having to stop campaigns abruptly because you can't scrape up more cash. PPC is nothing to play around with, but yes it can bring you instant traffic, but just remember when the money runs out the traffic will too, so get your cash in order before you decide to play this game. Be prepared to lose and shake it off before you really get the hang of it. And by all means don't use your bill money lol...

You are joking right?

[ShoppingMonk]

The benefits of ppc
small initial investment
set your own budget
advertising levels the playing field
instant gratification
real time -trakability
national explosure
increase local visibility
honest to goodness marketing

[rogermielke]

It only works when you have some products to sell at your website....

What about a service? I have a sprinkler service site and I have some Adwords credit so I'm testing it out.

[Mateo3847]

What about a service? I have a sprinkler service site and I have some Adwords credit so I'm testing it out.

Well that's still a product. There is still some money to be spent by the consumer. What the poster above was likely referring to was when a website had nothing to sell and no service to promote, paying for clicks thru Adwords to get traffic is probably a dumb idea.