What is Pay Per Click Advertising ?
How to use Pay per Click Advertising, If you have any related information about it then please do reply
PPC is a form of advertising where advertisers (usually on behalf of commercial websites) pay search engines to appear on search engine results pages.
If we take Google and The Shoe Shop as an example:
1. The Shoe Shop pays Google £1 every time someone clicks on their advert
2. A Googler searcher goes to Google and searches "buy shoes online"
3. The resulting page brings up a list of natural results and also includes some adverts, one of which is for The Shoe Shop
4. The Google searcher clicks on The Shoe Shop advert and goes to The Shoe Shop website.
Now, The Shoe Shop knows that for every 10 people who click its advert, on average they get 1 sale which is £50. So, it knows that by paying Google £10, on average it will get £50 back.
That essentially is PPC.
Hope that helps, Dan
Wao that is very good way to Earn Money. Thank You
Pay per click advertising appears at the top and right side of a search engine results page. Search engine marketing services work by associating your ad with a keyword or phrase related to your product or service.
from SEO to PPC. I want to know how PPC works and if it is truly increase my traffic
Last edited by miche89; 02-05-2013 at 09:20 PM.
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PPC is guaranteed to increase your traffic since you are paying for visits (you pay for every visit). What's not guaranteed, however, is a return on your investment. The reason PPC is challenging is you have to do a lot of A/B split testing to ensure you are getting a return. If you don't, you can throw a lot of money away.
Originally Posted by miche89
Pay per click advertising is where the advertiser will be paid when someone clicks his ad.
If you are looking to promote your site using PPC, I would suggest that you go through fb and used their PPC program.