Shaun,
I have good news. The main keywords I targeted for my web hosting site only got about 3,000 hits per month and I still get plenty of traffic.
Remember, once you start creating content and adding pages, you will build articles on tons of topics related to that main keyword so you'll draw in traffic for thousands and thousands of different keywords.
Let's say you are targeting "chocoloate desserts" When you build your site, you will also build more pages on other related topics (pies, cakes, truffles, etc.) so you will begin getting ranked for many, many, other keywords... not just the main one you're targeting.
So 20,000 is actually not a bad number at all. In fact it's very good. I'm not sure about WordTracker but the Overture/Yahoo tool is only taking into account Yahoo searches, not the entire Internet. I read somewhere you should take that number and multiply it by 30 to get the true number of monthly searches.
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