Thread: The Three Essentials of Search Engine Optimization SEO

The Three Essentials of Search Engine Optimization SEO
There are of course many factors that go into your online success; everything from lead generation to having the proper advertising system in place. However there is one element which you will find indispensable to your online success and that is web site search engine optimization commonly referred to as SEO.

SEO refers to the process of constructing your website in such a way that it is looked at favorably by search engines like MSN, The Google and Yahoo. This in turn leads to higher rankings, more internet traffic and free advertising for your website. What makes seo optimization so important is the fact that over 80% of your site traffic will arrive via the search engines. For this reason alone, having a good web site seo strategy in place is essential.

There are a variety of factors you need to consider when putting together your strategy but these three standout in particular:

1. Keyword Prominence

Where do your keyword search terms show up first? Usually the closer your keywords appear to the top of the page, the more prominence search engines give them. This is because they crawl the html code of your site before the content. Putting keyword search terms into places such as your title can give you a distinct advantage over other webmasters who only use keywords in their content. The trick is not to overdo it by stuffing too many keywords (or worst keyword search terms that have no relation to your web content) into the head tags of your html code.

2. Inbound Link

Back in the day, it was vital to get reciprocal links to your website. Search engines placed a lot of importance on who you were linking to and vice versa. Not anymore. Instead of link exchange, search engines are placing more value on inbound links commonly referred to as backlinks. In essence, search engines view this as a kind of referral system. One site is recommending another without having to reciprocate.

To make backlinks really work, you must get them from sites which already rank well in the search engines. All of this does not mean reciprocal links are of no value. A quality link exchange is still looked upon favorably by the search engines and you should definitely use this technique for your website. But concentrate on getting those inbound links first and foremost.

3. Web Site Content

While search engines do value your keyword prominence and amount of backlinks to your site it still comes down to what's on your webpage. The internet is at the dawning of a video revolution but that only means more information will be required. Content is king and will be for a long time.

Write as many unique and quality articles as possible and place them on your website. If you want to, you can outsource this process or just visit the article directories and find content related to your niche and use it on your website. Be sure to read the term and conditions in regards to using other people's articles. Grow your web content slowly, so it looks more natural to the search engines. Update the information frequently.

The importance of web site search engine optimization cannot be overstated. A site that is ranked favorably can bring in tons of free internet traffic. Evaluate your keyword prominence; focus on getting good inbound links while concentrating on providing useful web site content and the search engines will start bringing more and more internet traffic to your website.

I think inbound links are the least important of the 3. Having your keywords in your domain name, the page title, the page's url name and it at least one heading tag on your page is way more important.

To see what Google thinks is important just pull up any Google blogger page that hasn't been massaged to death by it's owner and you can see how Google optimizes their own sites by viewing the page source code. They always follow the same rules: The post's title as well as the blog's title both go into an h1 tag and the post's title becomes the name of the page.

Do what Google does to get some Google Love.

But it's all worthless if you don't have some quality content first, especially inbound links.

Website content is the one that I agree with you because I found by myself that content is king if I write the unique content

Some of the webmasters try to get backlinks for the website and sometimes even pay for those backlinks. However, it is important to make sure that your website has good content and if your website has good quality content, you won't have to work very hard for backlinks and you will directly get backlinks from search engines.

If your website content is good and your website has good rankings in search engines, your website will get backlinks quite easily and you do not have to strive hard for those backlinks.

Good post but you may find that SEO is not as simplistic as this

I think inbound links are the least important of the 3. Having your keywords in your domain name, the page title, the page's url name and it at least one heading tag on your page is way more im........

telling more about on page...... Bl with keyword as archer txt is the best way to promote the site....So can not only choosing good keyword is so important, good keyword without any promotion is useless

I think all 3 are very important. A combination of all the 3 can get your large amounts of organic traffic.

I'd disagree with peanut. Inbound links are among the most important. Seach engines just can't assign you with a pagerank depending on your domain name. and by the way what has 'yahoo', 'bing', 'google' i.e. the domain name have to do with search engines??
Keywords in the domain name are important but not of such significant value.

I sit on page one of both Google and Bing for the search term "custom motorcycle builders". I have optimized, and still am working on it, my site for this term and I have virtually no backlinks and the ones I do have are on pages with basically no page ranks. My site itself has a very low page rank but yet I'm still on page one for numerous search terms.

I generally get traffic daily from over 150 different search terms.

What do think is more important, page rank number, or actually showing up on page one of the search results?

I'll stick with my appearance on page one.

Beginners SEO Mistakes: of Web Page Optimization


Webcraft.in reveals the secret tricks of website search engine optimization.General mistakes that lead to poor search engine results. You'll learn about the techniques that have been used, or are being used to improve the search engine rankings but that are outside of the search engine general guidelines.

Never Imagine that all search engines are the one and same! What makes today Google happy; will not guarantee you a ranking with ask overture inktomi Yahoo MSN and the other engines.Not staying within guidelines - Search engines have guidelines that need to be followed strictely. Just reviewing them can help you avoid making a costly mistake. There is the Google guildelines for webmaster, and the Google guidelines for SEO . There is the Yahoo content qulity guidelines and advise to improve Yahoo rankings. Indexing and content guidelines for MSN search.

At the same time what make the Yahoo and MSN happy might get ignored by Google.You can not fulfill the task of an SEO in an hour or so.Its a routine business for you.
Search Engine Optimization is a naked double-edged sword — it can do good or do bad, always depends on what SEO measures ,you take to improve your search engine positions. Basically SEO is a very slow process, if you commit few mistakes along SEO way, or in the beginning,

Individual search engines will always want to do something different to satisfy thier consumers better than the other search engines out there.Most of the search engines are in a business too.


WEBCRAFT.IN Golden Mini-Net Strategy

Every page must have a unique HTML page title.
The HTML page title contains your target keywords.
Every page contains 200 or more words of HTML text.
HTML text on the page contains your exact target keywords.
Every page can be reached from the home page of the site by following HTML.

Text links (not pull-downs, login screens, or pop-up windows).
The HTML text links from other pages on site to page contain your target keywords.
Use of site map properly

SEO Mistakes and Usual Pitfalls

Same meta description (and keywords) on every page.Never have the same title element on every page.Better avoid it.Try to have some different keyword & description on each page.
Not utilizing meta data ? While meta data may not be weighed as heavily as in the past it still help to determine a web pages relevance. Make sure you use Title, Description, and Keywords Meta tags . Think of your Meta data as your 1st chance for your web site to make a good impression.

Take use of Alphabetically Advantaged Titles.
Bad Title tag ? We see a lot of site just using their company name, or the same title for every page. It is ok to use the company name but we recommend using it after your keyword phrase, for example {Keyword Phrase ? Company Name} or look at our homepage title tag
Never stuff keywords in your meta tags, image alt tags, etc.
*The Hidden Form Tags: and
Never use the tricks to stuff keywords in your page footer with lightly-colored or hidden text.
No Keyword Spamming and Spamdexing.Very soon you will be punished by the search engines.
No use of keyword or keyword phrase ? We often get questions wondering why a page does not rank for certain phrases. For a search engine to rank your page for your targeted keyword, you need to use phrase a certain number of times and position that keyword properly in the body text.

Targeting wrong keywords or not enough ? Knowing what your customers are looking for is most important. This is why we recommend using paid inclusion like Google Ad-words and Overture. They bring traffic plus they are a great research tool to find your most effective keyword phrases.
Invisible and Semi-Visible Text
Always Use of the Comment Tag
*The logic of H tags,H2,H2,H3.The tag is your second most important tag than the other tags. Never use more than 1 instance of an tag per page
*Use multimple and tags where appropriate
Information Pages

Avoiding the Site map.Ohh better have it,rather than avoiding it.
Site Map:Bad site navigation ? if your site visitors can not find your good content they will leave quickly. Use a site map and make it easy for users to find what they are looking for.
Duplicate content and Duplicate Meta description.
Content is the king.Try to have authentic contants for your sites but not the duplicate one.This is important because your content is valuable and you should better keep it concentrated
Never use this tricks of Redirect Pages,it harms your image.
SEO Mistake #1 Using Link Farms.Basically most search engines theory is to consider link farms to be low in quality.

No backlinks ? Search engines use the sites that link to your site as a vote of importance and relevancy. You should attempt to get good relevant links for other important web sites. The best way to get good natural incoming links is to have good content. Try to offer useful information and services, give other site owners a reason to links to you.

Bad anchor text (the text that is your underlined link) ? Now it is good to use your company name for your link anchor text, but you also want to vary it and use your keyword phrases.
Use of paid links - We learned our lesson the hard way.
Do not be a dead end - Have links to other useful relevant web sites.
Do not link to bad neighbors - Be careful whom you link to. Make sure you must link to qulity relevant sites, use common sence when linking to other web sites.

Poor Grammar and Spelling. Spend some time on it or hire a professional help.
Optimization for Relevant and Off-Topic Keywords
Overuse of images and flash animations on your site.
Flash ? Everybody like flash and think it can be a useful presentation tool; most web sites do not properly deploy it into their web pages. The search engines unfortunately are not able to index content or navigation that is embedded in a flash file.
Use of CSS to Conceal Text and Links on the Page
No robots.txt file ? Must Use it.The robots file tells the search engine spiders where to go and not to go. By not having this file your entire site may not be fully indexed in the search engines.
You can view a site robots file by entering www.site-name.com/robots.txt here is what our robots.txt file looks like.
No Directory listing -Must try Dmoz or the open directory project a volunteer group of editors. Google's directory is based on dmoz and is a very important incoming link. After you submit to dmoz be prepared to wait a while. Although it does cost $299 webcraft.in recommends a directory listing in Yahoo. This is a trusted human edited link source plus Yahoo is the #2 search engine and the #1 web site overall for web traffic.
still you think that some thing missing,,let me know:i will be more happy to add that.

Very true keyword and website content is very important as we all know google love to rank your website quickly if your website have huge content in it

Originally Posted by seonavigator

I'd disagree with peanut. Inbound links are among the most important. Seach engines just can't assign you with a pagerank depending on your domain name. and by the way what has 'yahoo', 'bing', 'google' i.e. the domain name have to do with search engines??
Keywords in the domain name are important but not of such significant value.

I agree to some extent, I think keywords are very important in the domain name.

The websites without keywords as you said Google have/had huge advertising budgets to work with.

It is said that if your domain name has keywords related to your website, it is a benefit for you, however, the most important is the content of your website in terms of search engine optimization

I think all the methods provided here all more or less the same thing, and there are millions people are doing the same ting, but why some make money while others don't??

Which make difference is the way they do it. So good tips here, but we need more practice and experiences.

An excellent post by roken, excellent long comment and information from anandsaini, and excellent words from peanut - lol, in fact I think everyone here has greatly contributed to this topic.

I agree that the backlinks should be placed third in importance of the three SEO techniques mentioned here, and also agree that if a web page is being found on page one for various search terms or for the exact main search term the website owner was hoping it would be found for, then it's not such an issue to worry yourself over page rank.

I don't care, right now, if my site has a bad page rank, but is being found in no.1 position on Google.co.za for the search term "web design" out of over 300 million results.