Keyword Research Competition Using "allintitle" and Keywords research Monthly Volume
I have 2 quick questions about keywords research competition which have read varying ideas such that lead me to be confused. I would need some help from those who have used or know for sure how to use it.
usage of "allintitle:" and "Keyword search monthly volume", see my experience here below;
For instance, allintitle:"Keyword Competition Research", in quotes as indicated, that this is an "exact match", while :
allintitle:keyword competition Research, without quotes is a "broad match". So, with that said, which is the best to use and most effective? What numbers should one be looking on the keywords to help one rank faster in Google.
What i found interesting from an article i read from one internet marketer was, after you type the statement in Google research box, scroll down to the bottom of the page where it shows: 1,2,3,4,5...Next; and he suggested one should click the "5" or the last number before "Next", and whatever comes below the Google keyword search box should be the competition of the given keyword.
On the example below, i used "allintitle:"make money online"", and clicked "10", which was behind "Next", which takes you to next page.
1 2 3 4 5 6 7 8 9 10 Next
Page 10 of about 227,000 results (0.36 seconds) - does it mean the keyword is on page "10" of 227,000
On the contrary, others have a different opinion, that immediately after the results, you do not have to click anything just read the results below immediately after the Google search box check which would give the competition;
With this one below, i did not click the last number before next.
About 227,000 results (0.35 seconds)
without quotes using the same keywords:
About 258,000 results (0.53 seconds)
without quotes clicking the last number, "10" before "Next"
1 2 3 4 5 6 7 8 9 10 Next
Page 10 of about 258,000 results (0.44 seconds)
2nd question; how do you check the keyword search monthly volume? What numbers should one be looking for for monthly searches?
Hope you will understand my point. If note, let me know what is missing for further clarification.
Thanks so much for your time, looking forward to hearing your response.
Happy holidays everyone.
Using the allintitle operator will only return results that contain your search query in the page title. Just search the keyword as you would naturally to see what the competition is like in the serps.
Volume can be seen by using the Google keyword tool.
Thanks so much for your response. However, you say, "Just search the keyword as you would naturally to see what the competition is like in the serps", could you please tell me exactly what you mean and how it works. Do have like some figures to go by , like say, 1-1000 is best, below 5000 is good or above 5000 is very competitive. I think, for people like me who have not had long experience, i would request more information to help.
"alltitle", we have in quotes and without quotes, if we take that route, which would give better or reliable results?
On Volume, yes, Google keyword tool is a good tool, but what kind of figures would one be looking for. Again, on average, could you please give some figures, like 1000 per month, 200 per month, 5000 per month just as guide.
Thanks so much and look to hearing more from you.
People generally search without the use of quotes. The quotes mean 'match this text exactly' and would be used to find pages that contain a specific body of text. For example if I wanted to find the entire body of text from Martin Luther Kings 'I have a dream' speech I might search for pages that match the first sentence:
"Five score years ago, a great American, in whose symbolic shadow we stand signed the Emancipation Proclamation."
If you paste that into Google you'll see it'll only return pages that match that entire body of text. These results are very different from simply searching for the name of the speech which will return results that are related to that speech and also information, images and news about Martin Luther King.
As most searches are conducted without the use of quotes these results give you a better idea of the competition for your keyword.
Judging the competition isn't an exact science, you need to look at the sites that are ranking well for that keyword and think about the following:
How do they make use of the keyword in the page title, headers and text?
How authoritative is the site? - How many pages are indexed, what's the page rank of the root domain, what's the page rank of the page that is in the results, is this site a well known brand etc?
Whats the quality of this site, how does it look, how do they present information, how informative or useful is the content of the page that is ranking?
If the results are full of high quality, well known sites then you are looking at tough competition. Whereas if the results are mainly unknown blogs or smaller sites then the competition will be softer.
Volume is an indicator of total monthly searches but the expected traffic all depends on where you rank. For that you'll need to look at click through curve data. This chart is from a 2011 study by Slingshot SEO, it's a little out of date but will still give you an idea of what percentage of traffic each position can expect to receive:
These numbers are by no means exact as click through rates will vary depending on many factors and CTR data from tablets/mobile will be weighted towards the top results and first page much heavier. But if you multiply the volume by the percentages in the chart you can get an estimate of expected traffic for each search position.
Generally those keywords with high search volume and commercial intent will be far more competitive.
I'm not sure that I understand your use of the allintitle operator. Are you trying to target that as a keyword or use it to find search results?
No doubt it is not what many would like to hear, but the truth is that while the responses given here will give you very important and helpful information to work with, you have to use your own mind—fully engaged—to make meaningful decisions about these matters.
Often you will read that this is "more art than science" but I am not sure that is the right description. It is more a matter of knowing and putting into perspective a large number of objective factors to understand how these numbers relate to your purposes.
For example, a search on a given set of words, may return hundreds, thousands or even millions of results. But no matter how many there are you have to look at those results. If everything on the first few pages reflect similar sites to yours you are up against a challenge no matter how few or many and whether or not you can move into a decent position. If no more than one or two on the first page are similar then you may have a winner if you can rank.
When you search without the quotes the words may be scattered in the article or in different orders so that the content of the articles returned may be widely varied and not what many would be looking for. How many times have you gotten returns and wondered why there are so few you would be even slightly interested in looking at? This means that often it is your type of information and how descriptions are written that matter most, not any of the usual numbers people consider.
While many of these numbers may have relevance at times, there are many other factors to consider that may mean you need larger numbers in some cases and can accept smaller ones in other situations.
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Thanks a lot for your explanation. Actually, as the explanation was given by BossBozz, there are many factors which one have to consider. Mine in use of "allintitle" operator, i was looking into finding the keyword/s competitiveness and which would be close to giving you a low competitive keyword to work with if one's site has to rank faster. My understanding is that, using quotes would be more close than without quotes because the searchers type exact keywords when searching for a piece of the information.
Thanks a lot for your explanation, and as you put it, there a lot of factors to consider. However, for my case, the "allintitle" operator, i was looking for keyword/s which are less competitive which i use to optimize my site, on-page and off page SEO. When people go and type search keywords, they do so intentionally looking for some specific piece of information, which led me to think, using "allintitle" would be more close to getting less competitive keywords.
I have read some information where some explanations are given in terms of number; for instance, anything less than 1000 search results of a given keyword/s in quotes, where they allege as an "exact match", would ranks faster, while anything above 5000 of search results, would be very competitive; against using without quotes which would give any keyword in your search term.