Working For Google and Working For Mcdonalds
People have asked me, what type of website should I do? Or what website will Google send the most traffic in the least amount of time? My answer: If you are trying to make money online, then that may be the type of website that wouldn't do so well from a monetary point of view.
When you start your website, your ideas should be thought out well and you should be consistent. I advise against putting up a website and expecting money to roll in right away from search engine activity. Always expect for the best and prepare for the worst. Here is a brief scenario:
If you were opening your own fast food restaurant, and were selling health foods, what if McDonald's told you what hamburgers they wanted you to sell. And they will send their customers to you if you sell those hamburgers they want you to sell for them? Now imagine that you run a vegan store that is not supposed to sell those type of hamburgers? But wait! McDonald's can send you some pretty good traffic! Would you change the name of your restaurant to Pete's Fatty Burgers? (just an example).
The problem with SEO is that people give search engines so much power, that they base their entire business on SEO for search engines. I'm not saying to ignore SEO by any means because much of it is common sense and just good website practice.
I don't think search engines want us to focus all of our attention on pleasing them. I think they want cool new websites that pop up in search engine requests. Not to get rich off of search engine activity, but to offer really good content. That's what makes them so relevant. Create something you are proud of and really love. Or you will end up serving search engines and possibly with no reward.
You are preaching to to the Amen Choir. You are 100 per cent correct. I do income tax for locals in a town of 15K. I am focusing on local Facebook customers too. Focus on relationships. Plus have satisfied customers too.
That's just the smart way to do business.. good for you! Search engines control the internet traffic to a degree, but we still shouldn't depend on them. A good business will stand strong on its own.
Originally Posted by Chris_Tax
Well, I remember my best year in 2010, with so much traffic from search engine, and amount of money with no effort at all.. That's the way I like it, so if I need to change the name of my restaurant so I can retire in 5 years instead of 30, then I won't hesitate for long. May I remind you that most people are working because they need money to support their living, many of them would not keep on working if they had millions of dollars in their bank account.
Of course you have millionaires who keep on working, because it's an activity they like and long time holidays can become boring, but still they're choosing their activity, they're not working at the kind of jobs most people work at for earning money for living..
Having a website is the last requirement that you should think about.
One: Budget - Can you afford Google Ads and Facebook Ads?
If not, then have you got a tool for researching long tail keywords?
Two: Do you have a social media foundation already in place?
Three: Set up a blog to demonstrate your knowledge.
Four: Set up a mailing list to acquire subscribers from your blog.
Five: Have a website built and be prepared for pivoting.
I understand where you are coming from, so don't think I don't understand. But here is my point using my example. Let's say you took that deal from McDonald's. Now, you could be a vegan or vegetarian. Maybe your vision is to change the way people eat or fight obesity. Maybe you don't want to change your vision because of a dollar sign. Also, in my example, you have to consider the fact that this is just word of mouth. McDonald's hasn't given you a contract. Let's assume you change your business model, which had every capability of being successful with Burger King and Wendy's and your own efforts. But you went with McDonald's, who later changed their mind and decided that people like their Big Mac's better. or your competitor adds a special sauce to the burger. Now you are out of a job still.
Originally Posted by James Colin
But the vegan burgers were a unique idea. Hardly any competition and you researched and found that this was in high demand. McDonald's screwed you big time! Happens in business everyday. You did what you were supposed to do and they still pulled the magic wallet from you. Someone else runs with your idea and has the most popular vegan restaurant in town. You may have missed out on an opportunity of a lifetime.
In retrospect, all I am really saying is you don't work for search engines. Their goals are not yours. I don't want to be too long winded here but let me bring up this point. Google wrote me and told me I got increased traffic to a topic that I just happened to write on my blog. They suggested I write more topics like that. My blog is not really about what they suggested, so I kindly declined to write about what they suggested. Maybe I'll lose traffic from them. Maybe potential sales or clicks or whatever. But I refuse to change my goals to satisfy another entity. It could be Google just needs more content on the subject. It could be that for now the topic is hot for some reason, and then when I focus on it, it's no longer a hot topic.
Now if i write about my passion and promote it to the best of my ability, perhaps I will feel and be more successful because it's what I want to write about. I like money, but that's my only drive. As humans, we have passions and ideas. We have unique abilities. I think the key is believing in yourself. If you do that, then you can't lose. Even if you can't win.
If you want easy money and you are just going with what's popular, then by all means, do that if it's working for you. But if you really really have a good idea and something you believe in, I suggest you follow your dreams and try to make them work. When people go after their dreams and passions, great things happen... like Google, Facebook, Twitter, YouTube, Website Babble, Clickbank, spaceships, cures for diseases, etc.. I think you get my drift. I guess it's really all about what you want and are willing to work for.
Last edited by Net Cash Me; 10-27-2013 at 06:56 AM.
@DWG_BIGJAX - I like the tagline in your footer. Well said.