Causes for Extremely low Bing & Yahoo traffic?
I have a four year-old website that focuses on biotech-related companies.
My traffic from search engines for October-December was as follows:
Google - 38,700 (98%)
Yahoo - 244 (0.6%)
Bing - 227(0.6%)
Ask - 137(0.3%)
AOL - 103 (0.3%)
Now, I know Google has the lions' share of search traffic and all, but these horrifically low numbers from other search engines are making me wonder if i'm missing something simple. I submitted my xml sitemap through Bing webmaster tools probably 9 months ago hoping to correct this to no avail.
I am at a loss. The site is well-regarded by Google with a PageRank of 4. But it seems like the other search engines are ignoring it.
I have almost the same spread. I honestly think it's a testament to how many people use Google.
Now, what I have found is that for my hair site, I get a lot more from Bing, Yahoo and even meta crawlers like WebCrawler and engines I've never even heard of! I think that shows how different audiences have different habits. But for the most part, I wouldn't be surprised at what you're seeing.
From what I've read, in a perfect world I should expect something like a 75/8/8 breakdown for Google/Yahoo/Bing. Because of my volume of direct traffic, I'm pretty confident that my Google search numbers are not inflated, but rather the Yahoo/Bing are just very low. The Aol and Ask I don't care about. But if I'm only getting 160/month from Yahoo/Bing instead of 1000, that could be an appreciable amount of lost revenue.
Since Bing now powers Yahoo searches, and the problem seems to be the worst for these two, I just feel like there must be something that could be done that would at least bring it up a little.
So are you just not ranking well at all on these engines or are you saying that you expected more from where you're ranked. I guess I was assuming the latter but sounds like you are meaning that your rankings are not where you want to be.
Right, my rankings in Google for most pertinent search terms are first page almost always and very often the first or second result. On Yahoo/Bing I'm lucky to see the bottom of the first page of results. I guess I do see more garbage results above me on Yahoo/Bing, so their relatively crappy algorithm is likely most of the cause of my problem. i just figured it would go away after a year or two....dare to dream I guess.
Yeah that's interesting because typically Bing/Yahoo's algorithm is a lot more "on page" focused so if you're ranking well in Google, you typically find good rankings there. Sounds like you've done all the right things with regards to the sitemap, etc. Hopefully things will improve.
The last I heard Bing and Yahoo's search engine algorithm work in the same way not paying as much attention to the quality of your backlinks as Google but more on the quanity still. I could be wrong though. I know Bing and Yahoo don't present quality results like Google does.
I hardly ever get traffic from other search engines than google. I think everyone uses google and yahoo etc are not popular enough. I wouldn't worry about it. As long as google keeps sending you traffic..