google ad words

jbzcc · #1 (**permalink**) 06-02-2008, 05:11 PM

Hi
is there a way we can know
the keywords that will cost
less per click? Like $0.03 to $0.05 per
click

lisa · #2 (**permalink**) 06-02-2008, 05:46 PM

I use Yahoo Search Marketing instead of AdWords so I can't answer specifically for them but in YSM you can use their keyword tool and they will give you an idea of what your average (ballpark) CPC will be. I'm sure AdWords has a similar feature for their customers. Although the minimum bid for YSM is .15 cents. You cannot bid lower than that. Don't know if AdWords has a minimum.

ssmorgan · #3 (**permalink**) 06-02-2008, 09:43 PM

jbzcc,

your cost per click for a keyword in Adwords is dependent on your quality score (how relevant Google sees your landing page is to the keyword).

When I optimize a landing page to a specific keyword or group of keywords, the quality score is "Great" and the minimum bid would be 5 cents or less.

But then you have to consider the competition. If your minimum bid is 5 cents, maybe you still want to bid $1 to be on the first page.

To me, I am more concerned with the return on the investment (ROI) than the cost per click. I would much prefer a keyword that costs me 60 cents/click with an ROI of 1000% than a keyword that costs me 3 cents but never converts. Does this make sense?

Does this remotely address your question? If not, please let us know.

Sherif

James · #4 (**permalink**) 06-03-2008, 11:29 PM

Hey, I really like that 1000% ROI. How soon can you help me get a few of those?

ssmorgan · #5 (**permalink**) 06-04-2008, 12:08 AM

Quote:

Originally Posted by James

Hey, I really like that 1000% ROI. How soon can you help me get a few of those?

lol James, it was just an example... however, I have gotten very close to 1000% ROI before!

Tweeky · #6 (**permalink**) 08-23-2008, 01:33 PM

A 1000% ROI is great XD, but I'm wondering if you use adwords do you always get your money back or are there some times that you just earn noting with it?

ssmorgan · #7 (**permalink**) 08-24-2008, 03:03 AM

Quote:

Originally Posted by Tweeky

A 1000% ROI is great XD, but I'm wondering if you use adwords do you always get your money back or are there some times that you just earn noting with it?

Any time I start a campaign, I expect to use some money in testing and optimizing keyword, settings, and such. But usually all this money is regained once the campaigns turn profit.

The key here is if you're not making profit, then it's time to tweak, split test, use different keywords, etc.

Of course, needless to say, some campaigns just flop regardless what you do, but those are usually learning experiences

webdev · #8 (**permalink**) 08-25-2008, 01:27 PM

People lets stop dreaming and come to the reality of things. What ssmorgan explained pretty sums it up.

Adwords is not a system where you dump bunch of keywords and expect to make return the next minute. Most of the times you won't make any return. 7 out 10 campaigns are bound to fail. And all campaigns fail when you start out which means you will lose money in the beginning.

If you setup your campaign properly, like how ssmorgan explained, that is, create multiple landing pages for the product your promoting, multiple ads, along with broad list of related keywords and split test them, you have better chance of turning the campaign profitable eventually*.

Quote:

is there a way we can know
the keywords that will cost
less per click? Like $0.03 to $0.05 per
click

Coming back to original question - I'm very sure that there no keywords on Google search network where you be able to start your bidding at $0.03 to $0.05. In fact the minimum bids I have seen on my campaigns are no less than $.06. Even after 4 months of running them, I still pay $.18-$.20 a click. Starting your bids @ $0.03 you will quickly realize that you have to increase your bidding in order run your ads on the first page. If your ads don't show up on the first page you won't get any clicks on them resulting inactive keywords in few days due to poor quality.

Freebird · #9 (**permalink**) 09-25-2008, 07:55 AM

The worst part about adword to me is how I always get lower Qulity Scores, even If I do this by the book :\ Usually paying 0.50 cent per click is just too much to make a profit :<

Frank · #10 (**permalink**) 09-26-2008, 11:22 PM

Quote:

Originally Posted by Freebird

The worst part about adword to me is how I always get lower Qulity Scores, even If I do this by the book :\ Usually paying 0.50 cent per click is just too much to make a profit :<

You are right about that. My curse seems to be that I'm paying $10.00 per day to make $2.00 in clicks on my page. But before you call me very foolish, I would like to think of the action as paying for knowledge. I saw a video on youtube the other day with 2 guys talking about adwords and the campaigns. Adwords is really strict when it comes to the quality score and is very keyword driven. Even if you start a campaign with the keyword, ad group with the keyword, ad with the keyword, url links with the keyword and finally landing page with the keyword; your quality score sux. I don't think Google's pages would measure up to Google's standards.

I think the best way to determine the 0.00 to 0.05 keywords is to use the keyword tool in adwords and run the traffic estimator. You will either get the keywords that are so broad in match that the are useless and give the 0-5 cents range or you will find the keywords that are so narrow that any hope for a click would be when you can actually "jack" into the net and click links yourself.

I'm spending $8 to earn $2, hopefully I'll start spending $2 to earn $8.

lisa · #11 (**permalink**) 09-27-2008, 09:26 AM

Quote:

Originally Posted by Frank

You are right about that. My curse seems to be that I'm paying $10.00 per day to make $2.00 in clicks on my page. But before you call me very foolish, I would like to think of the action as paying for knowledge. I saw a video on youtube the other day with 2 guys talking about adwords and the campaigns. Adwords is really strict when it comes to the quality score and is very keyword driven. Even if you start a campaign with the keyword, ad group with the keyword, ad with the keyword, url links with the keyword and finally landing page with the keyword; your quality score sux. I don't think Google's pages would measure up to Google's standards.

I think the best way to determine the 0.00 to 0.05 keywords is to use the keyword tool in adwords and run the traffic estimator. You will either get the keywords that are so broad in match that the are useless and give the 0-5 cents range or you will find the keywords that are so narrow that any hope for a click would be when you can actually "jack" into the net and click links yourself.

I'm spending $8 to earn $2, hopefully I'll start spending $2 to earn $8.

Frank I agree. Most people making money with PPC will tell you they started out losing money. So if you're OK with that while you learn what works then I think that's the right attitude.

ssmorgan · #12 (**permalink**) 09-27-2008, 12:27 PM

Quote:

Originally Posted by Frank

You are right about that. My curse seems to be that I'm paying $10.00 per day to make $2.00 in clicks on my page. But before you call me very foolish, I would like to think of the action as paying for knowledge. I saw a video on youtube the other day with 2 guys talking about adwords and the campaigns. Adwords is really strict when it comes to the quality score and is very keyword driven. Even if you start a campaign with the keyword, ad group with the keyword, ad with the keyword, url links with the keyword and finally landing page with the keyword; your quality score sux. I don't think Google's pages would measure up to Google's standards.

I think the best way to determine the 0.00 to 0.05 keywords is to use the keyword tool in adwords and run the traffic estimator. You will either get the keywords that are so broad in match that the are useless and give the 0-5 cents range or you will find the keywords that are so narrow that any hope for a click would be when you can actually "jack" into the net and click links yourself.

I'm spending $8 to earn $2, hopefully I'll start spending $2 to earn $8.

Frank,

Lisa is right... most people lose money in PPC first, and by learning from some of the mistakes they made (that made them lose this money), things can start to change and turn a profit. They key, however, is to learn from mistakes made, changing things, and testing whether the change made an improvement or had no effect.

I may have misinterpreted your post, and if I did, I am sorry, but it doesn't sound like you are changing and testing things... which means, things may not change at all (not for the good anyway), i.e. you will continue to spend $8 to make $2 revenue. And obviously I don't think you would want to continue to lose money like that in the long term.

So, it's time to think about what you can change, and modify one thing at a time, and evaluate its effects on your profit.

By the way, How are you monetizing your page? e.g. are you creating a landing page with affiliate offers?

Sherif

Frank · #13 (**permalink**) 09-28-2008, 02:08 PM

I actually turned adwords off this weekend. Especially after reading a few posts on this site. My one page site works, the keywords just don't pay enough to outweigh the costs of adwords. I was also diverting the visitor from my true goal of clicking and performing with my CJ ads. I was losing money on Stylish Apartment Living so that I can have Credit Casualty perform well. Adwords wont be running until I can get the Credit Site up and running.

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