PPC showing up as organic back links

kelevraco · #1 (**permalink**) 06-17-2009, 04:32 PM

Paid search really can affect organic search.

Quote:

My team recently noticed this in one of our client's Google Webmaster Tools accounts. They saw instances of backlink anchor text that we knew we weren't optimizing against (not requesting links with these keywords) and they seemed very promotional in nature.

When we reviewed these links, we saw that they were coming from paid search efforts. They were the titles of the ads on both Overture/Yahoo Search Marketing and Google AdWords. Yet, Google Webmaster Tools was (and still is) showing these as anchor text of backlinks to the Web site.

http://searchenginewatch.com/3634027

Also I have a site i maintain called gomaytag.com I have seen this as well hence why I was looking to see if it was a error. Now I know not everyone can afford to do this. But when Whirlpool said they wanted to do this for the Colorado store with a 6000$ budget per month the owner jumped on the chance. Shortly after we started noticing these links show up and stay there. our site is focused on the Colorado area but, since the start of this campaign this site has gone from being 8 pages back nationally to 4 pages back in a little over two weeks.

nanokaj · #2 (**permalink**) 06-18-2009, 11:01 AM

Thanks for info. However, someone on that thread said that it was a bug.

jonathanfigaro · #3 (**permalink**) 06-18-2009, 11:22 AM

Thanks for the informative post on organic back links.

kelevraco · #4 (**permalink**) 06-18-2009, 04:24 PM

Well if this is a error on googles part from every thing I have read it has been going on for a year. To me that seems a long time for any company to have such an error running.

webman · #5 (**permalink**) 06-19-2009, 01:08 PM

I heard Matt Cutts is against paid links so I'll take your word for it but then again Goggle would be a hypocrite lol.

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