The internet is very appealing anyway so couple that with the number of people claiming success and the excitement can get overwhelming for a newbie.
I did it bassackwards as well, I stumbled upon Adwords so tried my hand at writing ads based on keywords and I was pretty good at it - or so I thought. With a few affiliate marketing products that produced results and many of the "How tos" in my own personal arsenal (you don't have to pay full price as an affiliate-stumbled upon that as well

) I knew just enough to be dangerous.
BUT I didn't know enough to duplicate my successes. I didn't pay enough attention to the first "success" to duplicate it. I read information on the forum I was affiliated with and I'd read my "How to become the Godzilla of the Internet" ebooks and then I'd run off to implement.
I was always changing my ads and paying more for keywords and trying new products and ditching the ones that weren't profitable and checking my sales at crazy times of the morning. It was all very insane but I thought if I could duplicate the one thing I did right, I'd be in the money - at least that's what my Godzilla handbook stated.
I was in the money alright - keywords without research, from the Adwords perspective, can be very costly. I spent what I made, a couple of thousand, in 6 months

. I still believe the money can be made but now the addon is I have to take the time to learn it - what works and what doesn't.
Newbies we have to take our time, and trust me I feel the nudge of discouragement when I hear 3, 6 or 12 months to get a site going in the right direction and years to get the traffic but I have to remind myself that it's actually 3, 6, 12 months or years of small wins (and failures) which means I'm AT LEAST moving towards my goal

. I'm not just brainstorming my idea to death nor am I telling my goal to people that don't have a vision of their own so they couldn't possibly begin to support mine

.
It's like returning to college for me. If I look at how many years I am going to be in school doing it part-time, it's almost too much

. But if I only concentrate on the class I'm taking today and doing the best I can today, tomorrow takes care of itself. Just make a goal to do something today, tomorrow - the graduation - will take care of it's self. It's the whole smell the roses, enjoy the scenery thing - ya digg??!!
Besides, I'm the one that made a few thousand and gave a few thousand back in 6 months so I'd much rather pay $299 for something like SBI! and put the rest in sweat equity because in the end, in any venture business or personal, it's the sweat equity that gets you to the finish line. Everytime! Now, grant it, we may not have any soles on our shoes when we arrive at the finish line but heck we'll just
plan to buy a new pair when get there.
BreLove