Hi NewMama,
I'm not sure I understand. Are you talking about an XML sitemap (like you'd submit to Google) or just a regular sitemap that lists your pages and where your visitors will go to see what's on your site?
If it's the latter, then you would setup that page like any other web page. So I guess I'm confused when you say "can I use a keyword"? Do you mean for your meta tags?
It's awfully difficult to target a certain phrase on a sitemap because sitemaps generally have links to several different pages on your site. So I don't usually worry too much about keyword optimizing those kinds of pages.
Maybe I'm misunderstanding you.
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