I hear it's a scam.

But seriously what is it? XD

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I've never used them but there are some very legit lead generation companies out there. I met a few of them at the last Affiliate Summit. Just like anything else there's always some scammers in every niche but for the most part lead generation can be a great way to grow your business.

Wikipedia has a good definition
http://en.wikipedia.org/wiki/Lead_generation

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Don't put the cart before the horse.
Plan your website, then create it.

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