hi

when I view my stats with google analytics and my hosting stats I have a few visits from sites I have exchanged links with but when I use a backlink checker it always says I have no backlinks, Does anyone know is this common?

thanks!

yes its common but I want to explain things in detail. Reciprocal links are not that bad but nowadays search engines are not giving much priority to these links.As inbound link increase your website value and page rank similarly outbound links decrease your site's value.Make sure that you don't exchange much links.Search engines takes time to show your back links.Google shows fewer links and yahoo shows more comprehensive list of back links. To check your back links in Google and yahoo you need to type this in both of the search engines(Google and Yahoo).

link:http://www.yours-domain-name.com (type your website domain in Yahoo and Google)

Search engines takes time to index your links.So don't worry and try to build one way links rather than two way links.

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i am bit of disagree what innovative said.

1. lots of ppl saying same rephrase things about reciprocal link is not that good and search engine not giving priority on that.

it's simply because ppl are exchanging links with site not relevant to their niche. Google never said exchanging link is bad. what google saying is that don't exchange links with sites not relevant to your site's niche. i have seen couple of sites which got good SERP only because they exchanged links with relevant sites.

2. Outbound links don't decrease site's value unless you pointing to site with no connection with your site's content. google now-a-days rewarding site's whose links out to the related sites. it also helps visitors to find related information thus build credibility.

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