Got a question. I just got my matches from Site Sell! Question is, should I create a page on my site especially for link exchange or just post them on my current pages?
No. In fact, Ken suggests that's a very ineffective way these days because the engines ignore those kinds of pages with a bunch of outgoing links.
It's better to do a contextual link exchange. Say you have an article on your site about acne and you have a partner who wants to exchange links with you and their site is about acne. It's better to weave their link into the article than just adding them to a page with a bunch of links.
And of course you will suggest they do the same for you. The engines will have much more respect for both links because they are woven into a related article and it's not just listed on a page with 100 other random links.
So when someone contacts me I usually read over their site and suggest where my site will fit best and vice versa.
Oh most definitely. Content is an absolute must.... targeted content focused on one theme. That's what draws in traffic to your site. May I ask, what were you planning on doing with your site if you weren't going to write content? You may have already said this but I get confused and can't remember who said what on this forum. LOL