I was wondering when Alexa updated their sites linking in statistics. Also, should I even be worried about this or more about Google Page Rank? I guess I'm asking which is the best tool for measuring a sites popularity, seo, traffic, etc. Thanks to all who respond!

I am no expert, but I use both to get double the information.

Google ranks each pages links to it from other websites, and how popular the pages on that website are. ~Click here to read the article I read on Google PageRank.

And I did notice Alexa now has a sites linking in statistics, which I like because now I can see whos linking to them and how many and once I get my site online I can attempt to increase my sites linking in to beat them, just a little motivating game for me.

I would also like to know which tool is more accurate/better. (even though I will still use both)