Email marketing is the advertisement of a product, service, or brand through electronic mail. EmailEmailEmail marketing can be used to improve the relationship between a business and its customers or to gain new customers.

In order to gain the emailemailemail addresses of potential customers, businesses must either pay a fee to an emailemailemail broker, use a subscription service, or rely on referrals from existing customers. Many companies, of course, use a combination of these methods.

Email marketing is especially popular because it can be much cheaper than traditional mail marketing. After all, email does not incur printing or postage fees. This does not mean, however, that email is free. An email marketing campaign may actually incur a number of different kinds of fees.

If the company hires someone to design, write copy for, or oversee the emailing in any way, or has a full-time staff member for this type of work, the salary or fee of this individual must be taken into account. Furthermore, there will be a fee if the email addresses are purchased through an email broker.

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience.