Directory submission and link exchange are still among the most effective promotion methods to drive link popularity. When choosing which directory to submit and which site to swap links, we webmasters always focus on those established site who already get a certain ranking position in Google. With regard to those new sites, no matter how large their potential is, we always neglect them completely.
For a long time, I'm following the rule mentioned above. Now, I'd like to give it a second thought. Here by "give it a second thought", I don't mean to discard the rule. On the contrary, I strongly suggest we continue to strive to get our sites accepted by those established sites, because if those established directories, such as the most famous one, dmoz.org, accepts your sites, or a high PR site which operates in the same market niche with you is willing to exchange links with you, the promotion return to you will be huge.
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