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Old 06-07-2009, 06:37 AM
Flex85's Avatar
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Default How to Micro Geo-Target?

Thanks for the help. I have a few questions about localisation.

I am an emergency callout electrician in an English town called Newport.
I'd like some advice on how to best target my new wesite for phrases like 'townname emergency callout electrician' on Google UK. In order of distance from my base, I would like to to target the following town names:

1. Nearest Town: "Newport" : Post Code "PO30"
2. Slightly further: "Binfield" : Post Code "PO30"
3. Towns slightly further out still: "Whippingham", "Wooton Common", "Camp Hill", "fishbourne", and numerous others.

While I am mobile, and do travel to my customers, it is *generally* best for me to travel as little as possible. I have a few minor complications:

1. "Binfield" has very wealthy residents, who I would call my 'primary target customers'.
However, while "Newport" is large enough that I could see someone typing in to Google "computer help northwood", "Binfield" is so small, and has so little there, other than houses, that I doubt many people wiould consider typing in "emergency callout electrician binfield". the place is so small, people would probably think it a wasted search, before even trying.

Additionally some people might search by Postcode (our form of ZIP Code) rather than town name.
The likelyhod is less, but one postcode covers both Priority Areas 1 & 2.

What would be the best way to target customers in the Prioity order 1,2,3 stated above?
I was thinking pages on my site called "newport-emergency-electrician-callout" "wooton-common-emergency-electrician-callout" and "PO38-emergency-electrician-callout" might be a start.
If so, is there a way of delmiting to spiders the "wotton common" bit as a fixed phrase in the dash seperated page name, rather than seperate words.

Should I have all the town names in my 'About us' page? Just the prioity 1 & 2 towns?
How many town names should I list?

Cheers for the help.
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Old 06-09-2009, 12:07 PM
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Join Date: Jun 2009
Posts: 25
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Default

My best bet would be to create targeted pages like

The Best __________ Service in Binfield

Then write some content about it.

You could probably get a customer name list and add their addresses

Customer 1, Binfield
Customer 2, binfield
customer 3, other area.

That would make sure you rank high in binfield.

Do the same for your other target areas.
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