The formula for traffic for websites is same across all niches:
1) Submit to directories
2) Post comments and participate in blog discussions
3) Join related forums and put your site in the signature
4) Open an account with adwords, Yahoo! marketing and MSN adcenter and get traffic by paying for it. You may also consider tier 2 networks like Miva, etc
5) Buy links on heavy traffic websites
6) Wait for search engines to crawl and rank your pages.
BTW, what do mean by a "brand new spanking site" ?
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