Improved Statistics

Ulrich · #1 (**permalink**) 04-30-2008, 05:09 PM

After installing Google Analytics on my site I quickly benchmarked it and saw that I had a very bad 79% bounce rate with 1.80 average pageviews and also a mere 30 odd seconds per visit.

So I carefully examined each page's keywords again and assigned some new keywords and keyphrases that I thought would will be relevant to my site and content in case people search for it. Additionally on some pages where I had my tutorials and articles all listed below one another I've added a short description to each title.

This has resulted in a much better 55.09% bounce rate and my average of 1.80 pageviews have gone up to 2.72 pages/visit and people are staying around longer now because of the tad-bit extra content (descriptions). Just over two minutes!

Besides that, I've been getting more hits from the search engines now too because of the carefully selected keywords

.

Hoping that this inspires people to focus on micro-improvements on their websites to give them that edge

. Just thought I'd share some bit of success and feel good about it at the same time

Star · #2 (**permalink**) 04-30-2008, 06:47 PM

Hi Ulrich

Yes those keywords really do matter don't they. When I started my website I would read things like "then I got serious about my keywords and the traffic started to improve" and I thought what do you mean "serious"? I had picked some high demand keywords to create content but realized that I also needed to review keywords that I had just placed in the boxes just to get the page up and running. So a couple were high demand, low supply and the others I just placed in there to get the page live. I want to review all of my pages soon too.

jaressloo · #3 (**permalink**) 04-30-2008, 07:59 PM

This is awesome! Thanks for sharing!

lisa · #4 (**permalink**) 04-30-2008, 08:23 PM

Great post Ulrich and congratulations. I blogged about some of what you mentioned earlier today and I think it's a great point you made about analyzing your stats to see how you can make your site better. Pay attention to those Google Analytics stats, you can learn a lot! Way to go.

Ulrich · #5 (**permalink**) 05-01-2008, 02:46 AM

Thanks lisa,

I also checked your blog entry, very good post indeed!

My bounce rate has gone down even more today

.

Archulas · #6 (**permalink**) 05-01-2008, 10:03 AM

Good job, man. Keep it up!

rwskate · #7 (**permalink**) 05-01-2008, 02:36 PM

I 'swear' by Google Analytics for all three of my blogs and I just added the tracking code to my SBI site. And I'm like Lisa, I checked my accounts mulitple times a day. It really does help you keep track of your keywords and me, I'm always curious to know where/who my visits orginate from, what browser they're using, how long they spend on my blogs/site, etc. very, very good information.

It's a must have!

Renee

Kerry · #8 (**permalink**) 05-01-2008, 07:10 PM

Great Post..for us newbies out there, I am sure this info will come in handy.
I'm off to try it out myself!

Thanks a bunch!

Lajocar · #9 (**permalink**) 05-01-2008, 11:07 PM

Congrats with improved stats

topwaystosave · #10 (**permalink**) 07-05-2008, 09:16 PM

What is bounce rates when your looking at the Google Analytics? After reading this post I can see the lower is definitely better. Time on iste is easyto figure and same with page views of course.

Also with the news visits heading, would higher or lower a percentage be better there?

topwaystosave · #11 (**permalink**) 07-05-2008, 09:18 PM

It must be late. I didn't think "why don't I just google that"

Kerry · #12 (**permalink**) 07-05-2008, 10:07 PM

Hi there,

Here's the "official definition" of Bounce rate from Google:

Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality - a high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.

As for new visits, I consider a higher number of new visits a good thing as it means I am gaining exposure.

Hope the info helps...

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