200 Email addresses?
Yes, I'm wondering the same thing since you said you don't know these people personally. I think it would be considered spam, very similiar to other emails that introduces a product or service with a url attached. And if you're not careful and you decide to send an email to these people, your email may be treated as spam and will get placed right in the spam folder in the recipient's inbox.
I would not recommend you sending out an email to folks who don't know you - note how I worded that. Let's see, your site is on classic cars, look up Yahoo Answers and see if they are any questions posted in relation to classic cars. If so, answer any questions you can and place a link to your site. This has helped me get folks to visit my blogs. That's a start.
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