Hi cori1.
Have you considered starting out small, i.e. locally? It may be a better option to start with your network of friends, their friends, etc. Word of mouth travels fast! In the meantime, you can still work on adding info to your website, and eventually once you dominate your area, you can expand the geographical area that you serve.
Here is why I say that... If I wanted to buy a pie, my first inclination would not be to find it online. If, however, I had tasted a delicious pie at a party or gathering and I remember that I picked a cute little business card by the pie or if I remember the host/ess mentioning that he/she bought this pie from a friend, I would definitely have no problem going online to your website and order it... the key is, though, I would have tasted it, liked it, and know what to expect... does this make sense?
You can even start an offline affiliate program (of some sort)... i.e. when you're first starting out, tell your friends or acquaintances who order from you that if they refer business/orders your way, you will give them 5% or something like that. That way, the host/ess would not only feel that he/she is helping a friend's business, but would also have an incentive to promote your delicious pies.
How about you send me a sample of your pies for the purpose of research and product development?
