I have a bit of a weird question for yall. Have ever calculated your overall average income per impression? As in, figured out about how much the average impression would give you? This would take affiliate programs, PPC, PPM, etc, etc into account.

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Hi Shaun,

I have to say that I never have. That's something I've never really bothered with measuring that unless I'm advertising through a network that already measures it for you (CJ, for example).

Now when I've dabbled in PPC, I measured it of course, but as far as for my entire site, no I never have.

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Yup! For PPC campaigns I do but nothing else.