By law, and content you create is copyrighted to you. Adding the Creative Commons logo on your page enforces that copyright.
Unfortunately, others may steal your content. If that happens you should contact the Webmaster of the site about removing the content. If that doesn't work you can then contact the host, and even other sites such as Google.
If any site that does steal your content uses Adsense, then contacting Google Adsense will help ensure they no longer make money from your site.
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