Being found...another factor
A couple days ago I mentioned this elsewhere but it went off the main screen in just a few minutes so not too many people saw it.
Someone posted, I wish I knew who but I haven't found their post yet to thank them personally, that using hyphens got individual words indexed by Google. As a result I purchased a hyphenated version of a site I have up just working on. I have only about ten pages up (no obvious construction signs or anything though, of course).
The site domain name includes three words, including two of the most used words on the internet, in a combined form. In just a couple weeks after buying and redirecting the hyphenated version my site has jumped to page one number nine on Google when I enter a search with just those two common words!
This has made me a believer in hyphens because of there is little else I can think of that boosted my site to where it is. (I got 18,100,000 returns on the search so ending up on page one isn't bad.)
For the price of an extra domain name it isn't a bad idea to try.
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