Quote:
Originally Posted by Frank
Background:
Some affiliate programs have expressed rules against misrepresentation of the affiliate program. i.e The landing page of the affiliate must not confuse the visitor and have them believe that it was created by the affiliate sponsor.
Question:
If I create a content site with the affiliate sponsor's name as a subdomain of the main domain, would that violate the misrepresentation clause of the affiliate sponsor.
Example:
mycreditaffilatesponsor.mycreditsite.com
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Lisa is right of course. When in doubt, always talk to your affiliate manager. The issue with affiliate merchants is that they want you to promote their products or service like you would be talking to a friend. In this case though, your friends could number in the thousands...
When promoting a product or service you don't want to "pretend" that you are part of the company or are affiliated with them because of course, you are not. Your job is to promote a merchant's product or service in such a way that influences your readers to trust your judgment about said product/service. If you are just slapping a banner or two on your site then there's no grey area. But if you are creating a site around a given product or service, then you have to tread lightly. It's kind of weird because you need to dis-associate yourself from the merchant but still sell their product or service independently. Hmmmm...what a strange business...
Hope this helps. Take care and all the best.
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Misrepresentation of Affiliate Program
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