I have been experimenting with the carousel widget myself. It looks cool but will be interesting to see how well it converts, as that's the whole point right? One thing I don't like is they put a button on there that says "Get Widget". Most people who visit your site are not going to be interested in building their own widget at that moment so I thought that was sort of dumb on Amazon's part. I just thought that's an odd place to promote your own affiliate program.
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Don't put the cart before the horse. Plan your website, thencreate it.
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