Good points, alpha7.
Another thing for me is that AdSense doesn't perform all that well on 2create compared to flat stomach. 2create gets nearly double the traffic of flat stomach but about 1/5th the clicks.
That's mainly because 2create gets a lot of traffic from existing Webmaters so they are aware of the AdSense ads so they generally ignore them. That's why I don't bother using the maximum number of ad units or experimenting too much with placement.
Rather than putting ads on the top where they'd probably have a better click-thru ratio, I'd rather just produce useful content and capture the visitor, and sacrifice a few bucks from AdSense.
On the other hand, my flat stomach site has a much, much higher CTR because it's a different audience and the ads also tend to be more targeted. On that site, I do have more ads near the top of my articles, etc. and I spend more time experimenting with placement. I also have 3 ad units on many of the pages to maximize revenue for that site.
So your niche and type of site, as alpha said definitely matters. That's why it's so hard to answer the "how much will make with AdSense?" questions I get. There are so many factors that determine your revenue.
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