How do you decide which pages to put adsense on?

Jazzy · #1 (**permalink**) 01-16-2008, 08:27 AM

How do you decide which pages (and how many) to put adsense on? I have some that I think will eventually have affiliate links so I won't put any on those. What are some other determining factors? I have about 85 pages.

West · #2 (**permalink**) 01-16-2008, 08:43 AM

I started by using adsense on my top 5 most viewed pages. Now I have ads on every page, except for my "contact me" page.

Some people do not use them on the home page because if you get a click, you may lose a visitor before they visit any of your tier 2's.

You'll have to experiment and see which pages will generate the most clicks. It's all about trial and error.

lisa · #3 (**permalink**) 01-16-2008, 11:28 AM

Good points, West. When I first start a site I don't put them on every page either. I'm just always turned off by pages with too many ads, especially when they're too upfront and obvious. So to me, it's worth losing a bit of revenue to gain the respect and credibility of your audience.

Even to this day, I don't utilize AdSense ads to the fullest (in terms of maximizing the number of ad units allowed to use) but I think it's worth it.

Rob · #4 (**permalink**) 01-16-2008, 11:29 AM

With adsense its not about filling your pages with the code, its about embedding it neatly into your content so your users will click it. If i see a page will not look good with adsense on it I simply don't put it in.

Following on from what West said its a good idea to put ads on pages that have a high view rate so you are likely to get a good CTR.

However I like to have at least one ad unit on your homepage just a basic text links maybe, but definitely not overwhelm your page or you will lose your visitors.

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