Keyword Planner Vs. Market Samurai Vs. Long Tail Pro
First post here, nice to "meet" you all :-)
I have a question that has probably been adressed before and, in that case, I apologize for that. You can just point me to the right direction and I will go on from there...
Basically, last year I built a niche website using Market Samurai for keyword research and it was exceptionally accurate in its estimate earnings.
Now I'd like to create another one, but since Google changed from keyword tool to keyword planner some of the data I was using aren't there anymore (like the average number of clicked ads that a site could get, their value and so on) so now "foreseeing" possible earnings has become much more difficult. How do you deal with it? Is there any tool you use to assess whether a keyword is worth pursuing or do you "just" log into keyword planner, do your keyword research and go from there? I suppose Long Tail Pro works like Market Samurai but mine is just an assumption because I never used it.
Thank you all for your help! :-)
Welcome to the Babble! Happy to have you decide to post and get involved.
I am not much of an authority on the topic of your discussion so I will let others contribute on that point. Personally I don't want to take time from writing to spend much time on SEO so I just do a little basic on page work on the keywords that fit with my topic (using Google's new planning tool which I personally find less satisfying than the old one frankly to choose the words that work best.) I do not look for topics that will reach people for earnings but topics that are needed to provide the best information on my project(s).
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I use Market Samurai.... I suggest that you use a couple tools instead of relying on one.....
Welcome to Webstre Babble, I am sure you will find some super resources and help in here
I'm not a huge keyword research person, but when I do use something, I use Long Tail Pro because I agree with how Spencer (the creator) looks at data. We have very similar strategies. Finally, someone who understands things like "Supply doesn't even matter." He doesn't even include it in his tool because what REALLY matters is the competitiveness of the top 10. I like his thinking. Some keyword tools have too much data in my opinion and it's overwhelming and confusing. I usually go with my gut and I do some searches with Long Tail Pro.
I also don't use keyword tools for every piece of content. It depends on what I'm writing about and how competitive the topic/phrase is. But usually I write more for humans and use keyword tools occasionally.
And like James said, I don't ever look at the earnings much, but how interested I am at the topic, the demand and more importantly how competitive are the sites (brands) in the top 10 -- something often overlooked and very necessary to scope out in the era of the NEW Google!
Speaking of interest, a strategy that I use if you're not sure if you're interested in a niche is to get a Squidoo account and create an article about that niche. Work on a big list-type article, like a Top 10 article, and as your working on it see if your interest is still there.
You'll be surprised at how many micro niches you test out that you THINK you are interested in only to find that you can't even get halfway through the article without dying of boredom!
Long Tail Pro has a video on their homepage which explains all its features. It is considered better than Market Samurai mainly due to the fact that MS is not as fast and doesn't give as many long tail keywords, a staple diet for marketers who want to pursue less competition.
You can also check out Spyfu, Wordstream and Wordtracker, all of which have a free version. I use the free version of many such tools to dig out several long tail keywords which even some of the premium tools do not give. I also use Ubersuggest to get hundreds of long tail keywords that are not available anywhere else.
Once I have my long list of long tail keywords I put them into Google's tool and then see the search volume and CPC. After I narrow it down, I then use Traffic Travis(limited free version available) to see which keywords I can rank for easier than others. Then I get to work.
Hope this helps.
Last edited by emvy548; 01-09-2014 at 10:03 PM.
wowowowow amazing......... thanks for these tools.... This is quite a list.!
Trust me! I know what you mean. That's how I felt with that site I attempted over the summer. I thought I was interested until I started writing. I don't now how some people just write for keyword rankings. I get so incredibly bored. And it was one thing when SEO was more straightforward. You could sort of get away with it because you could get easy traffic and monetize it with ads. I suppose you could hire someone to do the content but what's the fun in that?
Originally Posted by Jay
Great tools emvy!
I saw today what emvy says about Market Samurai...... it is slow and it does not give near the amount of long tail keywords. I used Ubersuggest for a couple hours and developed a list of topics and some ideas for more topics...
I wonder if we can set up the information in his post, somehow, so that people can access if from the main menu, I feel it to be most worthwhile.
And doesn't Market Samurai also use data from Bing? I stopped using them after they went through all those changes a year or so ago.
Originally Posted by daveM
Hi everyone and thank you sooooo much for all your answers!! :-)))
So, I am using MS mostly because i started with that, and was kinda accostumed to its environment, but I agree that they have been changing it a lot lately, and I'm finding it quite "buggy". But it does what I need, so that's quite ok for now, although I might consider moving to LTP in the near future (also because i assumed that they were more or less all the same, but apparently they aren't). Anyway, thanks for your advice, I'll start using more than one tool (thanks emvy!)
As for the "interest vs. earnings" side of the matter.....well, I agree but up to a certain point. I mean, if I want to earn something from my work online, I'd like my time spent working on it to be worth something (earnings-wise). I am not saying that i'd build a site about car spare parts only because i think it's profitable, because as Jay says I'd die of boredom (also because I know what it feels like); what i mean is that there should be a balance between what I like and what it might bring some cash. For example, let's say I am interested in meditation: I doubt there's a lot of money to be made there, at least with Adsense and/or in my country, but probably in the US it's different. So, i might build a super site about that, only to find that it's not earning me anything...i might do it just for fun than, but it's a totally different thing.
I agree that articles should be written, and sites shuold be built for humans, but I believe that there should be a little bit of research upfront before spending time and money working on it. Earnings are not the only ingredient here of course, and as Lisa says, one should also consider demand and competition, but (and that's just my opinion) earnings should be taken into account as well, as part of the equation. That's why I asked how do you assess the earning potential of a certain niche.
Thanks again for your answers and the interesting discussion (and sorry for the long post :-P)
Ciao ciao :-)
one way to assess earnings is to get the keywords that you dream up and that the competition uses and then get the value of adwords or adsense.
Assess the traffic for searches related to those keywords......
Assess the number of paid ads on your search page, that will tell you a bundle as to the potential.
I am sure some other folks have some great ideas as well
Let me clarify. Earnings should ALWAYS be considered, but I don't typically use keyword tools to help me determine that. I do physical research such as what affiliate programs exist or what kind of ebook can I write to monetize the site. I don't necessarily just rely on the earnings signals provided by the keyword tools. You are right, earnings should definitely be part of the equation, otherwise what's the point unless you are building a site for fun.