Google AdSense in Trouble?
An article came out yesterday about AdSense and it's not good news...
Basically the program hasn't seen any growth since 2012 and mobile ads and advertising policies are largely to blame. And you know the drill with Google, they don't keep programs around that are not profitable. Granted, AdSense is profitable because it's tied to AdWords.... just not AS profitable as before.
I still do very well with AdSense, but could survive without it. Last year when I learned they were disabling accounts like crazy, I decided to reduce my number of units and started testing other ads (affiliates, etc.) for better diversification.
It will be interesting to see how this plays out. I wonder if Google will eventually lower the percentage they pay to publishers and/or keep cutting less profitable publishers.
There seems to be a lot of changes going lately --- offering live chat support to select publishers, email support to people making over $25 per week and I was just assigned a new Optimization specialist a couple of weeks ago and we had a call last week. I didn't really learn anything new to be honest. So I guess they are trying to put effort into helping their larger publishers grow.
All I have to say is diversify, diversify, diversify.
I think it will get to the point where they are a lot more selective about who they work with, it's been something that almost anyone can take advantage of and make a lot of money from. All the time it's a profit not a loss they won't stop running the service. They shut down the GAN because it basically couldn't compete with the more established equivilents, but Adsense was prtty much the market leader in this sector. I'm more curious to see what tools Bing keeps giving Webmasters and that battle!
Well.. One advantage to letting anyone publish is... there are a lot of dang publisher.. a lot...
But with the good you get the bad, people just click to view and don't buy then what's the point? And with adblock really gaining speed I'm not suprised growth has reversed.
I mean, think about it. The internet has a very clear guideline of what it like and doesn't like. It's likes cute animals. It doesn't like commercials. It likes deals, it doens't like outrageous shipping prices. I believe what is happening is a derivative of reversed growth with Google's adwords network. People are just saying no. People don't have as much money as they used too. and honestly, google's the new AOL of Search engines, great and useful for a day. But with their more personalized web experiance you see a drastic cut off of the unlimited amount of everything the internet has to offer. I say Google did this to themselves. Also... No Duh this happened. With all the SEO releases what did they honestly expect?
I agree with the part about being more selective, and I think that's one of the reasons they got rid of so many publishers in 2012. I have also received an increasing number of emails from people who cannot get approved. They have definitely gotten more selective, but they should have been selective in the first place. Just letting people in the program with small sites with very blah or obviously low-quality content was never a good idea.
Originally Posted by stfore1984