Adsense Newbie

Renopro · #1 (**permalink**) 10-28-2009, 06:53 PM

I signed on with Adsense and Adwords at the same time about a month ago. There is an increase in my traffic because of adwords. Along the way I increased my daily budget and I saw an even larger increase in traffic. My site gets about 100+ unique hits per day.
My revenue from adsense has been about zero over the last month. Is this normal? How long does it take before the adsense revenue will offset the adwords expense?
Any insight would be appreciated.

Jonathan · #2 (**permalink**) 10-28-2009, 07:36 PM

Yes, it is very normal that advertising on Google will cost you more money than you'll make with Adsense.

It's possible to buy ads on Google and make up the profit with Adsense, but it's very uncommon. Usually the purpose to buy ads on Google is because you're selling something more profitable than an Adsense ad.

I'd suggest you focus more on building good content and ranking high in search engines naturally instead of buying ads.

jay144 · #3 (**permalink**) 10-30-2009, 12:27 PM

Yeah that is an uncommon strategy. You don't want to use Adwords to get visitors to come and click on your Adsense ads. If you think about it, that visitor already clicked on an ad to get to your site. If your going to use Adwords you want to be selling something to make a profit that is what Adwords is usually used for.

WebTraffic · #4 (**permalink**) 11-04-2009, 04:15 PM

I'm guessing that your ads clicked payout is too low for the percentage of clicks received versus amount paid to get the traffic to your site. It works out better i would think if you sell a good product that pays you more. That way you are making more money from a sale versus a small click.

lisa · #5 (**permalink**) 11-04-2009, 09:11 PM

Agree. Unless you have extra money to spend and/or you want to bid on very, very low cost keywords just to build traffic and get exposure, it's really best to use AdWords if you are trying to sell a product. With the average AdSense CTR under 3%, that could get VERY expensive because that means most people won't ever click your ads.

Renopro · #6 (**permalink**) 11-05-2009, 10:26 AM

Thanks to all of you for the advice. My original post may have been misleading. I am promoting affiliate products,pertinent to my niche, on my site. I was just trying to get a little insight into the whole adword/adsense system.
Based on your feedback I'm suspending my ad campaigns until I can rework them to promote my specific products.
Thanks Again!

designerpk.com · #7 (**permalink**) 11-06-2009, 02:00 PM

write niche content for each products with adsense ads, you should have 15 to 25 articles for each product and in adword select landing pages according to your keywords.

for each article :

your keyword in url : yoursite/product_niche_keywords.html ( page title will be your page name)
your keyword h1 tags ( page title under h1 tags )

use adsense format : 300x250 ads with inline css.

hope this will help in both adsense/adword

Niche · #8 (**permalink**) 11-16-2009, 03:32 PM

I hope that there is some other form of monetization on your website aprt from adsense . If it's only adsense that you are monetizing with then I would suggest you stop the adwords campaign. PPC arbitrage just really does not work in the majority of niches any more

With regards to the adsense ads on your pages, if you have them above the fold of the page and are driving enough traffic, you should start getting some clicks

Renopro · #9 (**permalink**) 11-16-2009, 11:36 PM

I do have a number of affiliate products on my site and at some point, when my traffic is up, I intend to sell advertising space as I do have some very good search rankings that advertisers could take advantage of.
From all of the input that I've gotten here it looks as though I'll need to retarget my adword campaigns.
Thanks!

WB Sponsors