Hi 2fst4u,
Even though the fitness area is very competitive, it does not mean you cannot create a successful website. It depends on your approach, the specific target audience, and the kind of information you provide. If it is unique and targeted to a specific group, you may do very well.
Regarding your question about SBI... SBI helps you in the brainstorming process and narrowing your topic down, so I would definitely get SBI first, because it will help you with the research, which will help you put a unique spin on your content.
Welcome to Website Babble, by the way,
Sherif
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