Researching existing sites and deciding how you want to differentiate your site is a great exercise. SBI! will suggest you do this too when you get started but it can't hurt to get an early jump on that.
I think so many people (whether they use SBI! or not) start off by just regurgitating and re-phrasing the same old content without finding their voice. And I think if you really take some time deciding how you want to position yourself and set yourself apart from others is a good exercise.
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