I have no experience with offline /print advertising so I'm just the opposite as you. If you have experience with print advertising then why not experiment while you're waiting for the organic SE traffic to come in (because that can take some time.)
When I first started my very first site (not the one in my sig, it's no longer around) I did some offline newspaper advertising and it ended up being a waste. But then again I had no experience so I was going at it blind.
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