When the merchants add their affiliate program to CJ, they are asked to put in keywords to help their program get found. So if I was a company selling sporting goods on CJ, I would add keywords affiliated with my company so when you, the affiliate, does a search in CJ, my program would come up.
So say you are looking for affiliate programs related to sports, you would type in "sports" in the keyword list and all the companies that have affiliate programs related to that keyword would ideally show up.
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