Dont forget that the name is really catchy too, it kinda gives the impression that there are lots and lots of matches to find compatibility with, come on now plentyoffish.com doesnt that imply something, plus it kinda gives off that, oh well if my current partner or this one or that is working then there's plenty of other fish in the sea.
Its not just the niche. I'll admit the niche has something to do with it especially at the time he launched it by i think there's something a bit more fishy going on. Something people like about fish.

a little Earnings History:
on Aug. 27, 2003, Markus Frind (markus007) has made posting on WebmasterWorld forum [11] : "I make about $40/day off 1200 visitors. No idea if that is good or bad."

At Feb. 27, 2006 he has published a photo of cheque for 901,733 CAD [1] (Nine hundred one thousand seven hundred thirty-three Canadian dollar, about $800,000 USD!)

If anyone wants to see a pic of markus and his girl or just want a little bit more raw data about the site. go to the link below .

http://moneygeek.blogspot.com/2006/0...r-day-and.html