I wouldn't use PPC yet, you will probably lose money if you don't know what u are doing. Organic traffic good to start with. To get on google, build some good content and get a few backlinks, you'll soon appear. It can take a while to get decent traffic though, depending on your niche. My site is five months old and yesterday I broke my google traffic record at 36 google hits for my forex site. Not great, but it's a start. I just try to build good content, hopefully as my backlinks and content increase, the traffic will too.. It's a loooooong process. The best traffic I get is actually from forum signitures in my niche, it's highly targetted and they click adsense a lot. I know google put a lot of weight on the age of a site, especially for competitive niches.
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